Driving Higher Conversions and Sales Efficiency Across Industries
Boost conversions and drive sales with ORI’s AI-driven engagement platform. By enhancing lead qualification by 88%, reducing acquisition costs by 25%, and increasing customer engagement by 210%, businesses see a 34% lift in sales. With smart, personalized interactions, accelerate revenue growth and stay ahead of the competition.
Metropolis Healthcare, a leader in diagnostics, faced challenges in optimizing its sales calls and improving conversion rates. ORI’s Generative AI-based Speech Analytics provided real-time insights into agent performance, customer sentiment, and competitor intelligence. By leveraging AI-driven call analysis and an intuitive dashboard, Metropolis achieved:
✅ 89.58% Call Disposition Accuracy
✅ 92.11% Customer Mention Accuracy
✅ 97.37% Sentiment & Denial Level Accuracy
✅ 94.74% Customer Intent Identification
This AI-powered transformation enabled Metropolis to enhance sales effectiveness, streamline training, and drive superior customer engagement.
Education First (EF), a global leader in language and cultural education, faced challenges managing high volumes of multilingual student inquiries, leading to missed opportunities and inefficient resource allocation. By partnering with ORI to deploy an AI-powered chatbot, EF automated lead qualification using the “3 D” criteria (Destination, Duration, Date) across 30+ languages, prioritizing French and Italian.
The results were transformative: a 3X increase in lead conversion, 96% positive customer sentiment, and 25% of traffic converted into qualified leads. This solution streamlined EF’s enrollment process, empowered agents to focus on high-value prospects, and significantly boosted ROI.
In the competitive telecom industry, customer retention is critical. ORI implemented a Gen AI-powered voice bot for Vodafone Idea (Vi), revolutionizing how they engage with customers considering mobile number portability (MNP). By deploying real-time, AI-driven, personalized interactions, ORI’s solution increased Vi’s customer retention by 1.75X and improved lifetime value.
This case study explores how ORI’s innovative approach addressed key telecom challenges, reduced costs, and ensured effective customer engagement at scale.
This case study highlights how a leading financial institution modernized its collections strategy with AI, enhancing customer engagement, boosting recovery rates, and reducing operational costs.
This case study explores how a financial services provider leveraged ORI’s AI to analyze agent-customer conversations, unlocking deeper insights to enhance collections forecasting and strategic planning.
Customer service has to be customer-centric. This proves the need for organizations to drive maximum focus on customers if they want to succeed in the longer run. If you want to retain your customers, a one-time engagement is not enough. Hence there arrives a need for re-engagement. And what can be a better tool than conversational AI to do so? Before we dive deep into the same let’s understand the concept of soft data.
Soft data is a type of data that is typically difficult to quantify or measure in a unit. It is mainly subjective and hence leaves the scope for interpretation. As part of the strategic planning process, soft data is mainly used in competitive analysis, trend research, and market description.
Soft data plays a key role in strategic planning by providing subjective opinions about the business environment and predicting likely future developments, contributing to strategic early education, and promoting creativity in the strategy development phase.
Conversational Artificial intelligence is an integration of chatbots and other virtual agents. Consumers can interact with this type of AI and it’s as good as interacting with a human being. It is not just another chatbot it is a wider concept that involves active conversation and interpretation.
To be precise it is a comprehensive view of customer data. It automatically stores basic customer details such as location, payment history, contact number, and several profile details along with chat history, past purchases. In a way everything about customers since they first started interacting with your business.
Convert auto stores this soft data for future use. It is all about getting soft data and understanding the buying pattern and tendencies of customers. It helps you pull the pieces of the jigsaw puzzle you were aiming to complete. A smart way of doing business, isn’t it?
Conversational AI helps you with the basic details of customers and makes it convenient for you to build a profile on that basis. Facilitating meaningful interactions. In the nick of time, the data keeps building up which ensures brilliant re-engagement as you already have the data related to customer needs. This further adds up to the overall customer experience.
A comprehensive customer profile equips businesses to create more engaging customer experiences, run relevant and targeted outreach campaigns and improve customer satisfaction. The five biggest benefits your businesses can see are:
We have elaborated on these factors for you.
When you have the customer data handy it becomes easier to provide a spontaneous and quick response. The quicker you are the better the deal strikes. When it comes to re-engagement the insights can be a good way to connect with the customer. A comprehensive set of insights ultimately boosts sales.
Who doesn’t like things personalized? Salesforce Research showed that 63% of consumers expect B2C businesses to know their needs and expectations. For B2B, this number is 76%. According to another report (Accenture), 91% of customers are more likely to shop with brands that offer them relevant recommendations.
The soft data and insights provided by convert make it easier to provide customers with a customized experience. When the customers get personal recommendations they are more likely to stick to your brand.
Communication is the key they say, but when it is done manually there is a risk of some details getting lost due to human error, but when you have the insights with you the communication cycle operates smoothly. A unified customer profile aligns sales, marketing, and support teams, across channels. When you are well informed there is less chance of error and more possibility of growth. The insights can be useful in cross-selling and upselling.
An outreach campaign is a method of identifying the influencers of your target market, contacting them, and encouraging them to promote your brand, services, or product. With the insights and soft data offered by conversational AI, you can fetch a particular targeted group and offer them a personalized experience outreach campaigns are equally effective for new and existing customers.
With responses to varied questions by customers, your company can retain them with ease as you are already aware of their purchasing behavior. A strategic outreach campaign is crucial to attract customers and retain the existing ones.
Everybody is cleverly doing the business but you can be unique and do your business more smartly, here conversational AI can be a guiding light. It not only ensures 24/7 engagement with customers but also collects the data that will further improve your sales.
We cannot underestimate the power of soft data and insights provided by convert as it opens the doors for reengagement. With tools like these by your hand, you can rise and shine in today’s competitive market. It will surely enhance the experience of your customers, facilitating B2C efficiently. Schedule a personalized demo with our experts, to know more.
Chatbots are not new to the world of E-Commerce. What’s new is the integration of eCommerce chatbots into messaging apps like WhatsApp, Facebook messenger, and WeChat.
E-commerce chatbots are a great way for online shops to generate leads. They engage passive visitors on a retailer’s website, app, or other digital touch-points with intelligent suggestions and convert them into engaged prospects.
When shopping online, the majority of people look for discounts and bargains. An E-Commerce chatbot can immediately inform a potential consumer to any discounts or special deals, and either provide them with discount codes or send them to the appropriate sections of the portal. Companies are investing left and right to get their own chatbots, and why not?
These top three messaging apps alone account for a total of over four billion active users per month. Yes, that’s a billion with a capital B!
With the increase in eCommerce competition, understanding a customer’s needs and preferences has become more important than ever to dominate the market.
And this is where conversational AI platforms such as Convert by ORI come into play. With access to data collections, shopping patterns, and technologies like deep machine learning, chatbots are probably the best bet in customer acquisition and retention by predicting exactly what customers are looking for.
But that’s not all. These chatbots have untapped potentials that can be explored in eCommerce. Here are some eCommerce chatbot use cases:
Instead of going through different pages of a website to know about a particular product, sellers can now simply redirect customers to a WhatsApp chatbot to simplify the process.
Chatbots provide not only fluid, unrivaled experience, and easy access to information but also make one feel as if they are talking to a friend about a product, thanks to personalization.
The E-Commerce chatbot may engage prospects in chats, assess their needs, and direct them to the products they want or provide customized product recommendations using Natural Language Understanding (NLU). This aids the e-commerce platform’s consumer acquisition efforts even more.
Everyone likes discount coupons but going through the awkward email verification and then, going back and forth between the website and the email is just too frustrating. On the other hand, chatbots are pretty swift and sleek.
Sellers can simply offer discount coupons inside the eCommerce bot whenever a customer joins the conversation through a landing page or an ad and have a few casual interactions.
When a user joins a conversation with a chatbot, it often has data like name, contact number, county, city of residence, etc.
Based on those variables, different conversation flows can be personalized.
For instance, if a customer has recently been talking about his interests and the places he previously visited, our chatbot can recommend places based on the previous data.
Personalization is an enormous factor when it comes to modern bot automation, but if your chatbot talks like a robot, you should consider using Oriserve’s chatbots that comes with tons of personalizations.
There are 185 countries in the world and the best way to engage with each customer in each country is to connect in his/her native language. It is not just tactical but also emotional, as humans always prefer someone familiar.
With the wide-reaching capability of Messenger Apps and the deep impacts of chatbots, offering multilingual support further strengthens the brand’s impression in customers’ minds.
For product suggestions, one-on-one conversations work like a charm, thanks to the personal touch that chatbots add.
Although it is still underrated, Facebook and WhatsApp chatbots are great at selling and cross-selling products by providing both adequate product information and personalization to users at the same time.
Unlike other trends, quizzes are considered to be one of the activities that never fade away and hence, serves as an important tool to collect important data about customers.
Sellers can conduct multiple quizzes inside a chatbot in a month to collect data of what a user likes and based on that, it can not only offer better personalizations but also re-target potential customers accordingly.
When it comes to queries, customers expect to be served within the first five minutes after checking a product.
On one hand, FAQs may not have enough information and on the other hand, talking to an actual person over a call is often time and energy-consuming.
Chatbots act as a perfect bridge between these two. It not only acts swiftly but also provides adequate answers to queries related to products/services. One more advantage of chatbots is that users can continue from where the conversation was left anytime and anywhere.
Yes, search alone accounts for more than half of the eCommerce sales. Doing a search on eCommerce sites takes some efforts, and if someone has a slow internet connection, that can be frustrating as well.
But with eCommerce chatbots, it is just a few clicks away. It’s as simple as messaging a friend on any messaging app. Just open the chatbot, type a few words, and bingo!
Abandonment is a huge problem in the eCommerce industry. Over 75% of the customers don’t check out with the cart, often without even noticing what’s inside the cart.
The usual way of dealing with this is sending a reminder email, but the problem is, only 40% of the emails are opened and less than a quarter of them result in sales.
Messages, on the other hand, still works well. Over 90% of the total messages are opened daily. Hence, sending reminders over chatbots has a far better chance of resulting in a purchase.
Gone are the days when users had to navigate through the entire website to get order details. With the help of eCommerce chatbots, users are only a few texts away from ordering products, changing existing orders, and even canceling existing orders.
Sellers can also send regular shipment updates to users over chatbots, using back-end integration with the eCommerce platform.
For instance, the current status and location of the shipment can be forwarded to the user over regular intervals.
Emails are great for sending payment confirmation, but there is a high chance that it may end up in the junk folder. Hence, creating confusion.
With the use of chatbots, sellers can now directly send the confirmation to the user’s messaging app. This also helps to keep track of orders, payments, and chats in one place rather than being scattered all over the place.
What’s more? Popular platforms like Facebook and WhatsApp have end-to-end encryption policies. Thus, sending crucial information to customers is safer than ever.
Once the product is received, over 50% of consumers no longer bother to open emails that ask for feedback solely because it requires some kind of extra effort. Only a handful of them may give one and that too if they had an unsatisfactory experience.
With chatbots, getting feedback has gotten a lot easier. A list of short questions can be sent over chatbots to know how the entire transaction went from the customer’s perspective.
For instance, shortly after the customer receives his/ her order, a WhatsApp text can be sent to know the customer’s experience about the product purchase.
The same method can be used to send post-sales support.
For example, if a customer requires an installation guide to use the product, the same can be sent over.
Imagine a situation where a customer does not know the actual product name but has a picture of the same. Let the AI chatbots, programmed to scan and identify products, do a reverse search of the image, and come up with similar products with a link to purchase.
This, with no doubt, would be game-changing!
Chatbots are developing every day, delivering new possibilities.
The personalized service provided by E-Commerce chatbots, together with the simplicity of navigation, selection, and transaction, considerably improves customer experience and leads to a positive view of the online retailer as a digitally aware customer-first company.
E-Commerce chatbots’ usefulness as a sales enablement platform cannot be understated, with Juniper predicting that, chatbots would produce $112 billion in online retail purchases!
This piece of technology will not only save time and resources but also give customers a whole new experience of shopping that they never had before for sure. Looking for an AI-powered, intelligent, and result focused chatbot? Schedule a demo with our experts, today.
The Internet has changed the way people live their lives. It’s given us new ways to communicate, shop, and work. From communication to entertainment, it has brought about a lot of changes. People have become more connected in ways that were not imaginable just a few decades ago. And a stepping stone toward this process of never-ending technological evolution is “Metaverse.”
Many CEOs including Mark Zuckerberg and Satya Nadella have talked about it and termed the metaverse “the future of the internet.” Metaverse (by Meta), is a collective virtual open space, created by the convergence of virtually enhanced physical and digital reality (VR and AR) which is physically persistent and provides enhanced immersive experiences. With giant companies like Microsoft, Apple, Samsung, Adidas, and Atari already taking participation makes Metaverse the talk of the town.
But why does Metaverse matters? How Conversational AI can enhance its performance? And lastly but most importantly, Can Metaverse be the next vital channel of brand engagement? All of these questions will be answered in the following blog.
Metaverse is the next big thing for businesses! Everyone is talking about it. And why not? The global pandemic has brought us closer to the digital world like never before, throwing us into the exciting new world of augmented and virtual reality. But what exactly is Metaverse and why one should care? These are some of the questions that everybody has but has no definite answers to.
Well, to put it simply, Metaverse is characterized as an expansive virtual space where users can interact with 3D digital objects and virtual avatars in a virtual atmosphere that majorly mimics the real world. This makes the metaverse the other side of the real world we currently have.
As of now our current internet experience is dimensional which means if you need something, you surf and scroll across the internet on a screen until you find it but the metaverse will take a further leap into this and will let you experience three dimensional spaces via connected headsets and/or glasses. People will be able to celebrate together, work together, and travel anywhere and everywhere without even being physically present there.
And to answer why you should care it’s simple, Everybody loves updated tech and with Metaverse coming into play people and businesses will get to experience and exercise the new Web 3.0 which would be an immersive next-generation version of the internet, likely rendered by artificial intelligence (AI), spatial technologies, and extended reality (XR) which is the combination of virtual and augmented reality technology.
But to have a brief look into this let’s dive into the next section which lets us understand why Metaverse carries significance.
The internet today is often the main entry point for millions of us to access information and services, communicate and socialize with each other, sell goods, and entertain ourselves. The metaverse is predicted to replicate this value proposition with the main difference being that distinction between being offline and online will be much harder to delineate. And all this will be made possible through the use of extended reality (XR).
Metaverse will have a direct impact on multiple industries, which include manufacturing, education, communications and media, retail, electronics, engineering, and banking. Not to miss it will also have a massive impact on product and service marketing, branding, and sales roles in organizations, as chances are metaverse is going to be the next frontier for brand engagements.
The metaverse is all about making our digital experiences more immersible and interactive and the same could be achieved by dematerializing physical space, distance, and objects, via the use of extended reality, HMDs, artificial intelligence, and much more. But what happens once it’s done? Well, there will exist nothing that could be called impossible. Let’s suppose, Apple is conducting an event in Washington D.C that’s in the buzz and is much talked about. You want to attend it but can’t as you can’t afford to travel to a foreign country. But if the same event happens virtually inside the metaverse you’ll not only be able to attend it but can even have a personalized experience without even worrying about the best seat in the house.
But what exactly should be expected by brands of Metaverse? To answer that, Metaverse will be expected to generate multiple on-demand virtual spaces and realtime actionable information for the masses which will further be put into the business by brands depending on their needs, & mention Artificial Intelligence specifically Conversational AI is going to play a huge role in the same.
Recently, Meta CEO launched Builder Bot at a virtual event which is a voice bot that allows users to change their virtual surroundings with voice commands. According to him, conversational AI will play a crucial part in Meta’s vision of creating an immersive environment. And this in itself is a testimony to the key role conversational AI will be playing in the development metaverse.
Let’s understand this via an example: At present, many organizations use sophisticated chatbots and virtual assistants to assist their users by performing various tasks such as guiding through products, booking hotels, making restaurant reservations, handling complaints, etc. The metaverse would also need virtual customer service – but with the presence of virtual avatars, it’s going to be one of the most interactive experiences where, users can engage in open-ended conversation, seek advice, crack a joke or even make you laugh in return.
Conversational AI-powered avatars will be more feature-packed and will have the ability to engage with many of the modalities that people utilize, such as facial expressions, body language, emotions, and physical interactions, in addition to speaking which adds a lot to the overall experience. But does Metaverse has the potential to make it to the big circle of channels offering brand engagements? We’ll explore that in the upcoming section.
In 2020, Lil Nas X’s show on Roblox drew over 33 million viewers, In 2021, Travis Scott’s Astronomical show saw a massive crowd of 45.8 million virtually. All these are just a handful of examples of how big the impact of a metaverse in the coming times when it’s developed can be.
As of now, the metaverse is uncharted territory. Some people may slither at the prospect of running a new channel, while others will be rubbing their hands at the opportunities. But sooner or later Metaverse is likely to become the next big channel for brand communication and engagement. And following are some of the reasons to support the same:
Web3 is the next generation of the internet that uses blockchain technology, decentralized autonomous organization, and runs on token-based economics. Many earlystage applications for web 3.0 exist al -eady, one of which is Metaverse. And being early in the game of technological innovation gives metaverse a headstart. The majority of consumers and businesses love being updated and with the coming of Web 3.0, the fascination flows which will be a driving force for consumers and brands to use the services of Metaverse.
Undoubtedly, Gen-Z and the upcoming generations are going to be active users of the Metaverse considering its rich immersive features and with a huge proportion of the youth being on the metaverse will force brands and businesses to make themselves and their services available on the same to gain exposure and profits. Many brands like Nike, Adidas, Balenciaga, and Apple have already started building their stores in the metaverse.
Due to the lockdown during the pandemic almost every other work was done online. May it be education, work, banking, events, and whatnot. It made us understand that even after having distances, problems, and restrictions with a little bit of effort and collaboration every work can be done online effectively.
And over everything, it gave everyone freedom to do everything at their own pace and in the comfort of their houses without risking their lives. Metaverse is bound to offer the same experience but in a more personalized and immersive manner. And who wouldn’t love to acquire these offerings? Probably no one.
Let’s be clear; It may take years if not longer before the most relevantmetaverse use cases solidify, but the impact of early adoption on a brand’s success cannot be overstated. If retailers can understand how to engage in the metaverse hand-in-hand with their trading partners, they open themselves up to connect with new audiences on new platforms through a streamlined sales process. And this in itself is a huge opportunity for businesses. And talking of personalization, there doesn’t exist a single consumer on the internet who doesn’t love the addition to personalization. The more you provide the more they demand.
But with metaverse, you have the opportunity to present the best-in-class immersive user experience all in a single place.
Metaverse is a universe consisting of a plethora of services and features. Almost anything and everything can be done inside metaverse and that too in a much more immersive way. It has everything you’ll ever need in a single place.
Whether it’s organizing virtual events or commercial sales, whether it’s banking or it’s playing games, whether it’s a business meeting or an educational outing it has the capability to manage all in a single place. And this is one of the main reasons why metaverse is a potential channel for brand engagements.
We are a global player in the nextgen conversational and AI tech industry, Oriserve leverages next-gen tech to build chatbots, voice bots, and conversational AI systems which use NLP that increases business efficiency and supports collaboration, and information orchestration, as well as intelligent analysis.
If your company is new to the metaverse, it would be wise to understand the vast opportunities the technology is prospected to offer. We, at Ori, can help you take baby steps into the metaverse and help you explore retail experiences and environments from different industries in the virtual world along with also letting you understand why conversational AI plays a huge role in the same.
To know more, please feel free to schedule a personalized demo with our experts.
On the potential of the Internet, Anthony Rutkowski, “a de facto global spokesman for all things cyberspace,” told the Washington Post in February 1996, “These technologies are going to profoundly affect the way we perceive our humanity. We all have ideas to share and stories to tell and now we really can.”
There were also pessimists like Sidney Perkowitz who wrote In the May/June 1996 issue of The American Prospect, “Aimless chat is the insidious seduction of the Internet; it can replace inward contemplation and real experience.”
Now, AI is currently in a similar phase. From being a sci-fi fantasy it has evolved and fast, to a real-world super utility. While there are those who still look at AI and Machine Learning technologies as something to be wary of. Underneath all the chatter though, there is the hope of a better future.
Over the past four years, the application of AI has increased by up to 270% across many sectors. Additionally, it was expected that the use of AI across various business operations may help retailers save over $340 billion by 2022, and it did.
This in itself is a testament to the great future of AI in the retail industry. Companies like Amazon are testing AI amalgamated with drones for delivery in less than 30 minutes. The future of AI in retail is bound to be more autonomous and individualized which will further provide more choices to consumers.
AI will be crucial in preventing close to 86% of errors in the healthcare sector. AI coupled with predictive analytics can be used to better understand how numerous circumstances such as place of birth; dietary habits, etc. affect health. Future healthcare systems will likely use AI to predict when a person is most likely to acquire a chronic illness and recommend preventative medication to treat it before it worsens.
However, if we take a different perspective, the “QR-based Health code” example in China and Brain-Computer Interfaces (BCIs) have also raised the issue of who is in charge of the system—the user or the machine.
Since the advent of AI, it has been a common fear that AI will leave people jobless. But that’s not the whole truth. We may envision a more comfortable future for ourselves in which new occupations will be created rather than eliminated by artificial intelligence.
While it is true that AI will eliminate repetitious jobs, it is also true that AI will create twice as many jobs as it eliminates. This is evidence of the claim made in a recent report by the World Economic Forum that AI will generate 58 million new employments by 2022. In fact, India’s AI workforce has increased by almost three times since last year, which is encouraging given the country’s promising future.
AI is undoubtedly here to stay and penetrate further.
FeiFei Li, Professor of Computer Science at Stanford Universityhad this to say, “I imagine a world in which AI is going to make us work more productively, live longer, and have cleaner energy.”