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  • Soft Data & Conversational Insights to Build Smarter Re-Engagement With Your Customers

    Customer service has to be customer-centric. This proves the need for organizations to drive maximum focus on customers if they want to succeed in the longer run. If you want to retain your customers, a one-time engagement is not enough. Hence there arrives a need for re-engagement. And what can be a better tool than conversational AI to do so? Before we dive deep into the same let’s understand the concept of soft data.

    What is Soft Data?

    Soft data is a type of data that is typically difficult to quantify or measure in a unit. It is mainly subjective and hence leaves the scope for interpretation. As part of the strategic planning process, soft data is mainly used in competitive analysis, trend research, and market description.

    Soft data plays a key role in strategic planning by providing subjective opinions about the business environment and predicting likely future developments, contributing to strategic early education, and promoting creativity in the strategy development phase.

    What is Conversational AI?

    Conversational Artificial intelligence is an integration of chatbots and other virtual agents. Consumers can interact with this type of AI and it’s as good as interacting with a human being. It is not just another chatbot it is a wider concept that involves active conversation and interpretation.

    An image showing the different demographics of a customer/user profile/persona.

    What is a Unified Customer Profile View?

    To be precise it is a comprehensive view of customer data. It automatically stores basic customer details such as location, payment history, contact number, and several profile details along with chat history, past purchases. In a way everything about customers since they first started interacting with your business.

    Convert auto stores this soft data for future use. It is all about getting soft data and understanding the buying pattern and tendencies of customers. It helps you pull the pieces of the jigsaw puzzle you were aiming to complete. A smart way of doing business, isn’t it?

    How can Conversational AI Help in Building Unified Customer Profiles & Re-Engaging with Existing Customers & Why is it Important?

    Conversational AI helps you with the basic details of customers and makes it convenient for you to build a profile on that basis. Facilitating meaningful interactions. In the nick of time, the data keeps building up which ensures brilliant re-engagement as you already have the data related to customer needs. This further adds up to the overall customer experience.

    A comprehensive customer profile equips businesses to create more engaging customer experiences, run relevant and targeted outreach campaigns and improve customer satisfaction. The five biggest benefits your businesses can see are:

    • Rapid response delivery
    • Customized experience
    • Enhancing cross-department communication
    • Relevant outreach campaigns.

    We have elaborated on these factors for you.

    1. Rapid Response Delivery:

    When you have the customer data handy it becomes easier to provide a spontaneous and quick response. The quicker you are the better the deal strikes. When it comes to re-engagement the insights can be a good way to connect with the customer. A comprehensive set of insights ultimately boosts sales.

    2. Customized Experience:

    Who doesn’t like things personalized? Salesforce Research showed that 63% of consumers expect B2C businesses to know their needs and expectations. For B2B, this number is 76%. According to another report (Accenture), 91% of customers are more likely to shop with brands that offer them relevant recommendations.

    The soft data and insights provided by convert make it easier to provide customers with a customized experience. When the customers get personal recommendations they are more likely to stick to your brand.

    3. Enhancing Cross-Department Communication:

    Communication is the key they say, but when it is done manually there is a risk of some details getting lost due to human error, but when you have the insights with you the communication cycle operates smoothly. A unified customer profile aligns sales, marketing, and support teams, across channels. When you are well informed there is less chance of error and more possibility of growth. The insights can be useful in cross-selling and upselling.

    4. Relevant Outreach Campaigns:

    An outreach campaign is a method of identifying the influencers of your target market, contacting them, and encouraging them to promote your brand, services, or product. With the insights and soft data offered by conversational AI, you can fetch a particular targeted group and offer them a personalized experience outreach campaigns are equally effective for new and existing customers.

    With responses to varied questions by customers, your company can retain them with ease as you are already aware of their purchasing behavior. A strategic outreach campaign is crucial to attract customers and retain the existing ones.

    Concluding Thoughts:

    Everybody is cleverly doing the business but you can be unique and do your business more smartly, here conversational AI can be a guiding light. It not only ensures 24/7 engagement with customers but also collects the data that will further improve your sales.

    We cannot underestimate the power of soft data and insights provided by convert as it opens the doors for reengagement. With tools like these by your hand, you can rise and shine in today’s competitive market. It will surely enhance the experience of your customers, facilitating B2C efficiently. Schedule a personalized demo with our experts, to know more.

    Customer service has to be customer-centric. This proves the need for organizations to drive maximum focus on customers if they want to succeed in the longer run. If you want to retain your customers, a one-time engagement is not enough. Hence there arrives a need for re-engagement. And what can be a better tool than conversational AI to do so? Before we dive deep into the same let’s understand the concept of soft data.

    What is Soft Data?

    Soft data is a type of data that is typically difficult to quantify or measure in a unit. It is mainly subjective and hence leaves the scope for interpretation. As part of the strategic planning process, soft data is mainly used in competitive analysis, trend research, and market description.

    Soft data plays a key role in strategic planning by providing subjective opinions about the business environment and predicting likely future developments, contributing to strategic early education, and promoting creativity in the strategy development phase.

    What is Conversational AI?

    Conversational Artificial intelligence is an integration of chatbots and other virtual agents. Consumers can interact with this type of AI and it’s as good as interacting with a human being. It is not just another chatbot it is a wider concept that involves active conversation and interpretation.

    An image showing the different demographics of a customer/user profile/persona.

    What is a Unified Customer Profile View?

    To be precise it is a comprehensive view of customer data. It automatically stores basic customer details such as location, payment history, contact number, and several profile details along with chat history, past purchases. In a way everything about customers since they first started interacting with your business.

    Convert auto stores this soft data for future use. It is all about getting soft data and understanding the buying pattern and tendencies of customers. It helps you pull the pieces of the jigsaw puzzle you were aiming to complete. A smart way of doing business, isn’t it?

    How can Conversational AI Help in Building Unified Customer Profiles & Re-Engaging with Existing Customers & Why is it Important?

    Conversational AI helps you with the basic details of customers and makes it convenient for you to build a profile on that basis. Facilitating meaningful interactions. In the nick of time, the data keeps building up which ensures brilliant re-engagement as you already have the data related to customer needs. This further adds up to the overall customer experience.

    A comprehensive customer profile equips businesses to create more engaging customer experiences, run relevant and targeted outreach campaigns and improve customer satisfaction. The five biggest benefits your businesses can see are:

    • Rapid response delivery
    • Customized experience
    • Enhancing cross-department communication
    • Relevant outreach campaigns.

    We have elaborated on these factors for you.

    1. Rapid Response Delivery:

    When you have the customer data handy it becomes easier to provide a spontaneous and quick response. The quicker you are the better the deal strikes. When it comes to re-engagement the insights can be a good way to connect with the customer. A comprehensive set of insights ultimately boosts sales.

    2. Customized Experience:

    Who doesn’t like things personalized? Salesforce Research showed that 63% of consumers expect B2C businesses to know their needs and expectations. For B2B, this number is 76%. According to another report (Accenture), 91% of customers are more likely to shop with brands that offer them relevant recommendations.

    The soft data and insights provided by convert make it easier to provide customers with a customized experience. When the customers get personal recommendations they are more likely to stick to your brand.

    3. Enhancing Cross-Department Communication:

    Communication is the key they say, but when it is done manually there is a risk of some details getting lost due to human error, but when you have the insights with you the communication cycle operates smoothly. A unified customer profile aligns sales, marketing, and support teams, across channels. When you are well informed there is less chance of error and more possibility of growth. The insights can be useful in cross-selling and upselling.

    4. Relevant Outreach Campaigns:

    An outreach campaign is a method of identifying the influencers of your target market, contacting them, and encouraging them to promote your brand, services, or product. With the insights and soft data offered by conversational AI, you can fetch a particular targeted group and offer them a personalized experience outreach campaigns are equally effective for new and existing customers.

    With responses to varied questions by customers, your company can retain them with ease as you are already aware of their purchasing behavior. A strategic outreach campaign is crucial to attract customers and retain the existing ones.

    Concluding Thoughts:

    Everybody is cleverly doing the business but you can be unique and do your business more smartly, here conversational AI can be a guiding light. It not only ensures 24/7 engagement with customers but also collects the data that will further improve your sales.

    We cannot underestimate the power of soft data and insights provided by convert as it opens the doors for reengagement. With tools like these by your hand, you can rise and shine in today’s competitive market. It will surely enhance the experience of your customers, facilitating B2C efficiently. Schedule a personalized demo with our experts, to know more.

  • Top 14 Use Cases for Your E-Commerce Chatbot

    Chatbots are not new to the world of E-Commerce. What’s new is the integration of eCommerce chatbots into messaging apps like WhatsApp, Facebook messenger, and WeChat.

    E-commerce chatbots are a great way for online shops to generate leads. They engage passive visitors on a retailer’s website, app, or other digital touch-points with intelligent suggestions and convert them into engaged prospects.

    When shopping online, the majority of people look for discounts and bargains. An E-Commerce chatbot can immediately inform a potential consumer to any discounts or special deals, and either provide them with discount codes or send them to the appropriate sections of the portal. Companies are investing left and right to get their own chatbots, and why not?

    These top three messaging apps alone account for a total of over four billion active users per month. Yes, that’s a billion with a capital B!

    With the increase in eCommerce competition, understanding a customer’s needs and preferences has become more important than ever to dominate the market.

    And this is where conversational AI platforms such as Convert by ORI come into play. With access to data collections, shopping patterns, and technologies like deep machine learning, chatbots are probably the best bet in customer acquisition and retention by predicting exactly what customers are looking for.


    But that’s not all. These chatbots have untapped potentials that can be explored in eCommerce. Here are some eCommerce chatbot use cases:

    1. Customer Acquisition:

    Instead of going through different pages of a website to know about a particular product, sellers can now simply redirect customers to a WhatsApp chatbot to simplify the process.

    Chatbots provide not only fluid, unrivaled experience, and easy access to information but also make one feel as if they are talking to a friend about a product, thanks to personalization.

    The E-Commerce chatbot may engage prospects in chats, assess their needs, and direct them to the products they want or provide customized product recommendations using Natural Language Understanding (NLU). This aids the e-commerce platform’s consumer acquisition efforts even more.

    2. Accelerate Sales:

    Everyone likes discount coupons but going through the awkward email verification and then, going back and forth between the website and the email is just too frustrating. On the other hand, chatbots are pretty swift and sleek.

    Sellers can simply offer discount coupons inside the eCommerce bot whenever a customer joins the conversation through a landing page or an ad and have a few casual interactions.

    3.Improved Personalization For User Interaction:

    When a user joins a conversation with a chatbot, it often has data like name, contact number, county, city of residence, etc.
    Based on those variables, different conversation flows can be personalized.

    For instance, if a customer has recently been talking about his interests and the places he previously visited, our chatbot can recommend places based on the previous data.

    Personalization is an enormous factor when it comes to modern bot automation, but if your chatbot talks like a robot, you should consider using Oriserve’s chatbots that comes with tons of personalizations.

    4. Get Multilingual Support:

    There are 185 countries in the world and the best way to engage with each customer in each country is to connect in his/her native language. It is not just tactical but also emotional, as humans always prefer someone familiar.

    With the wide-reaching capability of Messenger Apps and the deep impacts of chatbots, offering multilingual support further strengthens the brand’s impression in customers’ minds.

    5. Enhanced Product Suggestions:

    For product suggestions, one-on-one conversations work like a charm, thanks to the personal touch that chatbots add.

    Although it is still underrated, Facebook and WhatsApp chatbots are great at selling and cross-selling products by providing both adequate product information and personalization to users at the same time.

    6. Conduct Customer Surveys:

    Unlike other trends, quizzes are considered to be one of the activities that never fade away and hence, serves as an important tool to collect important data about customers.

    Sellers can conduct multiple quizzes inside a chatbot in a month to collect data of what a user likes and based on that, it can not only offer better personalizations but also re-target potential customers accordingly.

    7.Automate Customer Support For Queries:

    When it comes to queries, customers expect to be served within the first five minutes after checking a product.

    On one hand, FAQs may not have enough information and on the other hand, talking to an actual person over a call is often time and energy-consuming.

    Chatbots act as a perfect bridge between these two. It not only acts swiftly but also provides adequate answers to queries related to products/services. One more advantage of chatbots is that users can continue from where the conversation was left anytime and anywhere.

    8. Get Efficient Search Results:

    Yes, search alone accounts for more than half of the eCommerce sales. Doing a search on eCommerce sites takes some efforts, and if someone has a slow internet connection, that can be frustrating as well.

    But with eCommerce chatbots, it is just a few clicks away. It’s as simple as messaging a friend on any messaging app. Just open the chatbot, type a few words, and bingo!

    9. Clear Abandoned Carts:

    Abandonment is a huge problem in the eCommerce industry. Over 75% of the customers don’t check out with the cart, often without even noticing what’s inside the cart.

    The usual way of dealing with this is sending a reminder email, but the problem is, only 40% of the emails are opened and less than a quarter of them result in sales.

    Messages, on the other hand, still works well. Over 90% of the total messages are opened daily. Hence, sending reminders over chatbots has a far better chance of resulting in a purchase.

    10. Easy Order Management:

    Gone are the days when users had to navigate through the entire website to get order details. With the help of eCommerce chatbots, users are only a few texts away from ordering products, changing existing orders, and even canceling existing orders.

    11. Simplify Shipment Tracking:

    Sellers can also send regular shipment updates to users over chatbots, using back-end integration with the eCommerce platform.
    For instance, the current status and location of the shipment can be forwarded to the user over regular intervals.

    12. Confirm Transactions:

    Emails are great for sending payment confirmation, but there is a high chance that it may end up in the junk folder. Hence, creating confusion.

    With the use of chatbots, sellers can now directly send the confirmation to the user’s messaging app. This also helps to keep track of orders, payments, and chats in one place rather than being scattered all over the place.

    What’s more? Popular platforms like Facebook and WhatsApp have end-to-end encryption policies. Thus, sending crucial information to customers is safer than ever.

    13. Receive Faster Feedback:

    Once the product is received, over 50% of consumers no longer bother to open emails that ask for feedback solely because it requires some kind of extra effort. Only a handful of them may give one and that too if they had an unsatisfactory experience.

    With chatbots, getting feedback has gotten a lot easier. A list of short questions can be sent over chatbots to know how the entire transaction went from the customer’s perspective.

    For instance, shortly after the customer receives his/ her order, a WhatsApp text can be sent to know the customer’s experience about the product purchase.

    The same method can be used to send post-sales support.
    For example, if a customer requires an installation guide to use the product, the same can be sent over.

    14. Get More With Revolutionary Product Identification:

    Imagine a situation where a customer does not know the actual product name but has a picture of the same. Let the AI chatbots, programmed to scan and identify products, do a reverse search of the image, and come up with similar products with a link to purchase.
    This, with no doubt, would be game-changing!

    In a Nutshell:

    Chatbots are developing every day, delivering new possibilities.
    The personalized service provided by E-Commerce chatbots, together with the simplicity of navigation, selection, and transaction, considerably improves customer experience and leads to a positive view of the online retailer as a digitally aware customer-first company.

    E-Commerce chatbots’ usefulness as a sales enablement platform cannot be understated, with Juniper predicting that, chatbots would produce $112 billion in online retail purchases!

    This piece of technology will not only save time and resources but also give customers a whole new experience of shopping that they never had before for sure. Looking for an AI-powered, intelligent, and result focused chatbot? Schedule a demo with our experts, today.

    Chatbots are not new to the world of E-Commerce. What’s new is the integration of eCommerce chatbots into messaging apps like WhatsApp, Facebook messenger, and WeChat.

    E-commerce chatbots are a great way for online shops to generate leads. They engage passive visitors on a retailer’s website, app, or other digital touch-points with intelligent suggestions and convert them into engaged prospects.

    When shopping online, the majority of people look for discounts and bargains. An E-Commerce chatbot can immediately inform a potential consumer to any discounts or special deals, and either provide them with discount codes or send them to the appropriate sections of the portal. Companies are investing left and right to get their own chatbots, and why not?

    These top three messaging apps alone account for a total of over four billion active users per month. Yes, that’s a billion with a capital B!

    With the increase in eCommerce competition, understanding a customer’s needs and preferences has become more important than ever to dominate the market.

    And this is where conversational AI platforms such as Convert by ORI come into play. With access to data collections, shopping patterns, and technologies like deep machine learning, chatbots are probably the best bet in customer acquisition and retention by predicting exactly what customers are looking for.


    But that’s not all. These chatbots have untapped potentials that can be explored in eCommerce. Here are some eCommerce chatbot use cases:

    1. Customer Acquisition:

    Instead of going through different pages of a website to know about a particular product, sellers can now simply redirect customers to a WhatsApp chatbot to simplify the process.

    Chatbots provide not only fluid, unrivaled experience, and easy access to information but also make one feel as if they are talking to a friend about a product, thanks to personalization.

    The E-Commerce chatbot may engage prospects in chats, assess their needs, and direct them to the products they want or provide customized product recommendations using Natural Language Understanding (NLU). This aids the e-commerce platform’s consumer acquisition efforts even more.

    2. Accelerate Sales:

    Everyone likes discount coupons but going through the awkward email verification and then, going back and forth between the website and the email is just too frustrating. On the other hand, chatbots are pretty swift and sleek.

    Sellers can simply offer discount coupons inside the eCommerce bot whenever a customer joins the conversation through a landing page or an ad and have a few casual interactions.

    3.Improved Personalization For User Interaction:

    When a user joins a conversation with a chatbot, it often has data like name, contact number, county, city of residence, etc.
    Based on those variables, different conversation flows can be personalized.

    For instance, if a customer has recently been talking about his interests and the places he previously visited, our chatbot can recommend places based on the previous data.

    Personalization is an enormous factor when it comes to modern bot automation, but if your chatbot talks like a robot, you should consider using Oriserve’s chatbots that comes with tons of personalizations.

    4. Get Multilingual Support:

    There are 185 countries in the world and the best way to engage with each customer in each country is to connect in his/her native language. It is not just tactical but also emotional, as humans always prefer someone familiar.

    With the wide-reaching capability of Messenger Apps and the deep impacts of chatbots, offering multilingual support further strengthens the brand’s impression in customers’ minds.

    5. Enhanced Product Suggestions:

    For product suggestions, one-on-one conversations work like a charm, thanks to the personal touch that chatbots add.

    Although it is still underrated, Facebook and WhatsApp chatbots are great at selling and cross-selling products by providing both adequate product information and personalization to users at the same time.

    6. Conduct Customer Surveys:

    Unlike other trends, quizzes are considered to be one of the activities that never fade away and hence, serves as an important tool to collect important data about customers.

    Sellers can conduct multiple quizzes inside a chatbot in a month to collect data of what a user likes and based on that, it can not only offer better personalizations but also re-target potential customers accordingly.

    7.Automate Customer Support For Queries:

    When it comes to queries, customers expect to be served within the first five minutes after checking a product.

    On one hand, FAQs may not have enough information and on the other hand, talking to an actual person over a call is often time and energy-consuming.

    Chatbots act as a perfect bridge between these two. It not only acts swiftly but also provides adequate answers to queries related to products/services. One more advantage of chatbots is that users can continue from where the conversation was left anytime and anywhere.

    8. Get Efficient Search Results:

    Yes, search alone accounts for more than half of the eCommerce sales. Doing a search on eCommerce sites takes some efforts, and if someone has a slow internet connection, that can be frustrating as well.

    But with eCommerce chatbots, it is just a few clicks away. It’s as simple as messaging a friend on any messaging app. Just open the chatbot, type a few words, and bingo!

    9. Clear Abandoned Carts:

    Abandonment is a huge problem in the eCommerce industry. Over 75% of the customers don’t check out with the cart, often without even noticing what’s inside the cart.

    The usual way of dealing with this is sending a reminder email, but the problem is, only 40% of the emails are opened and less than a quarter of them result in sales.

    Messages, on the other hand, still works well. Over 90% of the total messages are opened daily. Hence, sending reminders over chatbots has a far better chance of resulting in a purchase.

    10. Easy Order Management:

    Gone are the days when users had to navigate through the entire website to get order details. With the help of eCommerce chatbots, users are only a few texts away from ordering products, changing existing orders, and even canceling existing orders.

    11. Simplify Shipment Tracking:

    Sellers can also send regular shipment updates to users over chatbots, using back-end integration with the eCommerce platform.
    For instance, the current status and location of the shipment can be forwarded to the user over regular intervals.

    12. Confirm Transactions:

    Emails are great for sending payment confirmation, but there is a high chance that it may end up in the junk folder. Hence, creating confusion.

    With the use of chatbots, sellers can now directly send the confirmation to the user’s messaging app. This also helps to keep track of orders, payments, and chats in one place rather than being scattered all over the place.

    What’s more? Popular platforms like Facebook and WhatsApp have end-to-end encryption policies. Thus, sending crucial information to customers is safer than ever.

    13. Receive Faster Feedback:

    Once the product is received, over 50% of consumers no longer bother to open emails that ask for feedback solely because it requires some kind of extra effort. Only a handful of them may give one and that too if they had an unsatisfactory experience.

    With chatbots, getting feedback has gotten a lot easier. A list of short questions can be sent over chatbots to know how the entire transaction went from the customer’s perspective.

    For instance, shortly after the customer receives his/ her order, a WhatsApp text can be sent to know the customer’s experience about the product purchase.

    The same method can be used to send post-sales support.
    For example, if a customer requires an installation guide to use the product, the same can be sent over.

    14. Get More With Revolutionary Product Identification:

    Imagine a situation where a customer does not know the actual product name but has a picture of the same. Let the AI chatbots, programmed to scan and identify products, do a reverse search of the image, and come up with similar products with a link to purchase.
    This, with no doubt, would be game-changing!

    In a Nutshell:

    Chatbots are developing every day, delivering new possibilities.
    The personalized service provided by E-Commerce chatbots, together with the simplicity of navigation, selection, and transaction, considerably improves customer experience and leads to a positive view of the online retailer as a digitally aware customer-first company.

    E-Commerce chatbots’ usefulness as a sales enablement platform cannot be understated, with Juniper predicting that, chatbots would produce $112 billion in online retail purchases!

    This piece of technology will not only save time and resources but also give customers a whole new experience of shopping that they never had before for sure. Looking for an AI-powered, intelligent, and result focused chatbot? Schedule a demo with our experts, today.

  • Is Metaverse the Next Channel of Brand Engagements?

    The Internet has changed the way people live their lives. It’s given us new ways to communicate, shop, and work. From communication to entertainment, it has brought about a lot of changes. People have become more connected in ways that were not imaginable just a few decades ago. And a stepping stone toward this process of never-ending technological evolution is “Metaverse.”

    Many CEOs including Mark Zuckerberg and Satya Nadella have talked about it and termed the metaverse “the future of the internet.” Metaverse (by Meta), is a collective virtual open space, created by the convergence of virtually enhanced physical and digital reality (VR and AR) which is physically persistent and provides enhanced immersive experiences. With giant companies like Microsoft, Apple, Samsung, Adidas, and Atari already taking participation makes Metaverse the talk of the town. 

    But why does Metaverse matters? How Conversational AI can enhance its performance? And lastly but most importantly, Can Metaverse be the next vital channel of brand engagement? All of these questions will be answered in the following blog.

    What is Metaverse?

    Metaverse is the next big thing for businesses! Everyone is talking about it. And why not? The global pandemic has brought us closer to the digital world like never before, throwing us into the exciting new world of augmented and virtual reality. But what exactly is Metaverse and why one should care? These are some of the questions that everybody has but has no definite answers to.

    Well, to put it simply, Metaverse is characterized as an expansive virtual space where users can interact with 3D digital objects and virtual avatars in a virtual atmosphere that majorly mimics the real world. This makes the metaverse the other side of the real world we currently have. 

    As of now our current internet experience is dimensional which means if you need something, you surf and scroll across the internet on a screen until you find it but the metaverse will take a further leap into this and will let you experience three dimensional spaces via connected headsets and/or glasses. People will be able to celebrate together, work together, and travel anywhere and everywhere without even being physically present there.

     And to answer why you should care it’s simple, Everybody loves updated tech and with Metaverse coming into play people and businesses will get to experience and exercise the new Web 3.0 which would be an immersive next-generation version of the internet, likely rendered by artificial intelligence (AI), spatial technologies, and extended reality (XR) which is the combination of virtual and augmented reality technology. 

    But to have a brief look into this let’s dive into the next section which lets us understand why Metaverse carries significance.

    Why Does Metaverse Carry Significance?

    The internet today is often the main entry point for millions of us to access information and services, communicate and socialize with each other, sell goods, and entertain ourselves. The metaverse is predicted to replicate this value proposition with the main difference being that distinction between being offline and online will be much harder to delineate. And all this will be made possible through the use of extended reality (XR).

    Metaverse will have a direct impact on multiple industries, which include manufacturing, education, communications and media, retail, electronics, engineering, and banking. Not to miss it will also have a massive impact on product and service marketing, branding, and sales roles in organizations, as chances are metaverse is going to be the next frontier for brand engagements. 

    The metaverse is all about making our digital experiences more immersible and interactive and the same could be achieved by dematerializing physical space, distance, and objects, via the use of extended reality, HMDs, artificial intelligence, and much more. But what happens once it’s done? Well, there will exist nothing that could be called impossible. Let’s suppose, Apple is conducting an event in Washington D.C that’s in the buzz and is much talked about. You want to attend it but can’t as you can’t afford to travel to a foreign country. But if the same event happens virtually inside the metaverse you’ll not only be able to attend it but can even have a personalized experience without even worrying about the best seat in the house.

    But what exactly should be expected by brands of Metaverse? To answer that, Metaverse will be expected to generate multiple on-demand virtual spaces and realtime actionable information for the masses which will further be put into the business by brands depending on their needs, & mention Artificial Intelligence specifically Conversational AI is going to play a huge role in the same.

    Conversational AI: Bridging the Gap Between Virtual & Real

    Recently, Meta CEO launched Builder Bot at a virtual event which is a voice bot that allows users to change their virtual surroundings with voice commands. According to him, conversational AI will play a crucial part in Meta’s vision of creating an immersive environment. And this in itself is a testimony to the key role conversational AI will be playing in the development metaverse.

    Let’s understand this via an example: At present, many organizations use sophisticated chatbots and virtual assistants to assist their users by performing various tasks such as guiding through products, booking hotels, making restaurant reservations, handling complaints, etc. The metaverse would also need virtual customer service – but with the presence of virtual avatars, it’s going to be one of the most interactive experiences where, users can engage in open-ended conversation, seek advice, crack a joke or even make you laugh in return.

    Conversational AI-powered avatars will be more feature-packed and will have the ability to engage with many of the modalities that people utilize, such as facial expressions, body language, emotions, and physical interactions, in addition to speaking which adds a lot to the overall experience. But does Metaverse has the potential to make it to the big circle of channels offering brand engagements? We’ll explore that in the upcoming section.

    Why Metaverse Can be the Next Channel of Brand Engagements?

    In 2020, Lil Nas X’s show on Roblox drew over 33 million viewers, In 2021, Travis Scott’s Astronomical show saw a massive crowd of 45.8 million virtually. All these are just a handful of examples of how big the impact of a metaverse in the coming times when it’s developed can be.

    As of now, the metaverse is uncharted territory. Some people may slither at the prospect of running a new channel, while others will be rubbing their hands at the opportunities. But sooner or later Metaverse is likely to become the next big channel for brand communication and engagement. And following are some of the reasons to support the same:

    1. The Advent of Web 3.0:

    Web3 is the next generation of the internet that uses blockchain technology, decentralized autonomous organization, and runs on token-based economics. Many earlystage applications for web 3.0 exist al -eady, one of which is Metaverse. And being early in the game of technological innovation gives metaverse a headstart. The majority of consumers and businesses love being updated and with the coming of Web 3.0, the fascination flows which will be a driving force for consumers and brands to use the services of Metaverse.

    2. Gen-Z Prospect:

    Undoubtedly, Gen-Z and the upcoming generations are going to be active users of the Metaverse considering its rich immersive features and with a huge proportion of the youth being on the metaverse will force brands and businesses to make themselves and their services available on the same to gain exposure and profits. Many brands like Nike, Adidas, Balenciaga, and Apple have already started building their stores in the metaverse.

    3. The Pandemic Factor:

    Due to the lockdown during the pandemic almost every other work was done online. May it be education, work, banking, events, and whatnot. It made us understand that even after having distances, problems, and restrictions with a little bit of effort and collaboration every work can be done online effectively.

    And over everything, it gave everyone freedom to do everything at their own pace and in the comfort of their houses without risking their lives. Metaverse is bound to offer the same experience but in a more personalized and immersive manner. And who wouldn’t love to acquire these offerings? Probably no one.

    4. Early Adoption & Personalization Dynamic:

    Let’s be clear; It may take years if not longer before the most relevantmetaverse use cases solidify, but the impact of early adoption on a brand’s success cannot be overstated. If retailers can understand how to engage in the metaverse hand-in-hand with their trading partners, they open themselves up to connect with new audiences on new platforms through a streamlined sales process. And this in itself is a huge opportunity for businesses. And talking of personalization, there doesn’t exist a single consumer on the internet who doesn’t love the addition to personalization. The more you provide the more they demand.

    But with metaverse, you have the opportunity to present the best-in-class immersive user experience all in a single place.

    5. One Platform for Anything & Everything:

    Metaverse is a universe consisting of a plethora of services and features. Almost anything and everything can be done inside metaverse and that too in a much more immersive way. It has everything you’ll ever need in a single place.

    Whether it’s organizing virtual events or commercial sales, whether it’s banking or it’s playing games, whether it’s a business meeting or an educational outing it has the capability to manage all in a single place. And this is one of the main reasons why metaverse is a potential channel for brand engagements.

    How Can Ori Help?

    We are a global player in the nextgen conversational and AI tech industry, Oriserve leverages next-gen tech to build chatbots, voice bots, and conversational AI systems which use NLP  that increases business efficiency and supports collaboration, and information orchestration, as well as intelligent analysis.

    If your company is new to the metaverse, it would be wise to understand the vast opportunities the technology is prospected to offer. We, at Ori, can help you take baby steps into the metaverse and help you explore retail experiences and environments from different industries in the virtual world along with also letting you understand why conversational AI plays a huge role in the same.

    To know more, please feel free to schedule a personalized demo with our experts.

    The Internet has changed the way people live their lives. It’s given us new ways to communicate, shop, and work. From communication to entertainment, it has brought about a lot of changes. People have become more connected in ways that were not imaginable just a few decades ago. And a stepping stone toward this process of never-ending technological evolution is “Metaverse.”

    Many CEOs including Mark Zuckerberg and Satya Nadella have talked about it and termed the metaverse “the future of the internet.” Metaverse (by Meta), is a collective virtual open space, created by the convergence of virtually enhanced physical and digital reality (VR and AR) which is physically persistent and provides enhanced immersive experiences. With giant companies like Microsoft, Apple, Samsung, Adidas, and Atari already taking participation makes Metaverse the talk of the town. 

    But why does Metaverse matters? How Conversational AI can enhance its performance? And lastly but most importantly, Can Metaverse be the next vital channel of brand engagement? All of these questions will be answered in the following blog.

    What is Metaverse?

    Metaverse is the next big thing for businesses! Everyone is talking about it. And why not? The global pandemic has brought us closer to the digital world like never before, throwing us into the exciting new world of augmented and virtual reality. But what exactly is Metaverse and why one should care? These are some of the questions that everybody has but has no definite answers to.

    Well, to put it simply, Metaverse is characterized as an expansive virtual space where users can interact with 3D digital objects and virtual avatars in a virtual atmosphere that majorly mimics the real world. This makes the metaverse the other side of the real world we currently have. 

    As of now our current internet experience is dimensional which means if you need something, you surf and scroll across the internet on a screen until you find it but the metaverse will take a further leap into this and will let you experience three dimensional spaces via connected headsets and/or glasses. People will be able to celebrate together, work together, and travel anywhere and everywhere without even being physically present there.

     And to answer why you should care it’s simple, Everybody loves updated tech and with Metaverse coming into play people and businesses will get to experience and exercise the new Web 3.0 which would be an immersive next-generation version of the internet, likely rendered by artificial intelligence (AI), spatial technologies, and extended reality (XR) which is the combination of virtual and augmented reality technology. 

    But to have a brief look into this let’s dive into the next section which lets us understand why Metaverse carries significance.

    Why Does Metaverse Carry Significance?

    The internet today is often the main entry point for millions of us to access information and services, communicate and socialize with each other, sell goods, and entertain ourselves. The metaverse is predicted to replicate this value proposition with the main difference being that distinction between being offline and online will be much harder to delineate. And all this will be made possible through the use of extended reality (XR).

    Metaverse will have a direct impact on multiple industries, which include manufacturing, education, communications and media, retail, electronics, engineering, and banking. Not to miss it will also have a massive impact on product and service marketing, branding, and sales roles in organizations, as chances are metaverse is going to be the next frontier for brand engagements. 

    The metaverse is all about making our digital experiences more immersible and interactive and the same could be achieved by dematerializing physical space, distance, and objects, via the use of extended reality, HMDs, artificial intelligence, and much more. But what happens once it’s done? Well, there will exist nothing that could be called impossible. Let’s suppose, Apple is conducting an event in Washington D.C that’s in the buzz and is much talked about. You want to attend it but can’t as you can’t afford to travel to a foreign country. But if the same event happens virtually inside the metaverse you’ll not only be able to attend it but can even have a personalized experience without even worrying about the best seat in the house.

    But what exactly should be expected by brands of Metaverse? To answer that, Metaverse will be expected to generate multiple on-demand virtual spaces and realtime actionable information for the masses which will further be put into the business by brands depending on their needs, & mention Artificial Intelligence specifically Conversational AI is going to play a huge role in the same.

    Conversational AI: Bridging the Gap Between Virtual & Real

    Recently, Meta CEO launched Builder Bot at a virtual event which is a voice bot that allows users to change their virtual surroundings with voice commands. According to him, conversational AI will play a crucial part in Meta’s vision of creating an immersive environment. And this in itself is a testimony to the key role conversational AI will be playing in the development metaverse.

    Let’s understand this via an example: At present, many organizations use sophisticated chatbots and virtual assistants to assist their users by performing various tasks such as guiding through products, booking hotels, making restaurant reservations, handling complaints, etc. The metaverse would also need virtual customer service – but with the presence of virtual avatars, it’s going to be one of the most interactive experiences where, users can engage in open-ended conversation, seek advice, crack a joke or even make you laugh in return.

    Conversational AI-powered avatars will be more feature-packed and will have the ability to engage with many of the modalities that people utilize, such as facial expressions, body language, emotions, and physical interactions, in addition to speaking which adds a lot to the overall experience. But does Metaverse has the potential to make it to the big circle of channels offering brand engagements? We’ll explore that in the upcoming section.

    Why Metaverse Can be the Next Channel of Brand Engagements?

    In 2020, Lil Nas X’s show on Roblox drew over 33 million viewers, In 2021, Travis Scott’s Astronomical show saw a massive crowd of 45.8 million virtually. All these are just a handful of examples of how big the impact of a metaverse in the coming times when it’s developed can be.

    As of now, the metaverse is uncharted territory. Some people may slither at the prospect of running a new channel, while others will be rubbing their hands at the opportunities. But sooner or later Metaverse is likely to become the next big channel for brand communication and engagement. And following are some of the reasons to support the same:

    1. The Advent of Web 3.0:

    Web3 is the next generation of the internet that uses blockchain technology, decentralized autonomous organization, and runs on token-based economics. Many earlystage applications for web 3.0 exist al -eady, one of which is Metaverse. And being early in the game of technological innovation gives metaverse a headstart. The majority of consumers and businesses love being updated and with the coming of Web 3.0, the fascination flows which will be a driving force for consumers and brands to use the services of Metaverse.

    2. Gen-Z Prospect:

    Undoubtedly, Gen-Z and the upcoming generations are going to be active users of the Metaverse considering its rich immersive features and with a huge proportion of the youth being on the metaverse will force brands and businesses to make themselves and their services available on the same to gain exposure and profits. Many brands like Nike, Adidas, Balenciaga, and Apple have already started building their stores in the metaverse.

    3. The Pandemic Factor:

    Due to the lockdown during the pandemic almost every other work was done online. May it be education, work, banking, events, and whatnot. It made us understand that even after having distances, problems, and restrictions with a little bit of effort and collaboration every work can be done online effectively.

    And over everything, it gave everyone freedom to do everything at their own pace and in the comfort of their houses without risking their lives. Metaverse is bound to offer the same experience but in a more personalized and immersive manner. And who wouldn’t love to acquire these offerings? Probably no one.

    4. Early Adoption & Personalization Dynamic:

    Let’s be clear; It may take years if not longer before the most relevantmetaverse use cases solidify, but the impact of early adoption on a brand’s success cannot be overstated. If retailers can understand how to engage in the metaverse hand-in-hand with their trading partners, they open themselves up to connect with new audiences on new platforms through a streamlined sales process. And this in itself is a huge opportunity for businesses. And talking of personalization, there doesn’t exist a single consumer on the internet who doesn’t love the addition to personalization. The more you provide the more they demand.

    But with metaverse, you have the opportunity to present the best-in-class immersive user experience all in a single place.

    5. One Platform for Anything & Everything:

    Metaverse is a universe consisting of a plethora of services and features. Almost anything and everything can be done inside metaverse and that too in a much more immersive way. It has everything you’ll ever need in a single place.

    Whether it’s organizing virtual events or commercial sales, whether it’s banking or it’s playing games, whether it’s a business meeting or an educational outing it has the capability to manage all in a single place. And this is one of the main reasons why metaverse is a potential channel for brand engagements.

    How Can Ori Help?

    We are a global player in the nextgen conversational and AI tech industry, Oriserve leverages next-gen tech to build chatbots, voice bots, and conversational AI systems which use NLP  that increases business efficiency and supports collaboration, and information orchestration, as well as intelligent analysis.

    If your company is new to the metaverse, it would be wise to understand the vast opportunities the technology is prospected to offer. We, at Ori, can help you take baby steps into the metaverse and help you explore retail experiences and environments from different industries in the virtual world along with also letting you understand why conversational AI plays a huge role in the same.

    To know more, please feel free to schedule a personalized demo with our experts.

  • AI & Humans: What Lies Ahead?

    On the potential of the Internet, Anthony Rutkowski, “a de facto global spokesman for all things cyberspace,” told the Washington Post in February 1996, “These technologies are going to profoundly affect the way we perceive our humanity. We all have ideas to share and stories to tell and now we really can.”

    There were also pessimists like Sidney Perkowitz who wrote In the May/June 1996 issue of The American Prospect, “Aimless chat is the insidious seduction of the Internet; it can replace inward contemplation and real experience.”

    Now, AI is currently in a similar phase. From being a sci-fi fantasy it has evolved and fast, to a real-world super utility. While there are those who still look at AI and Machine Learning technologies as something to be wary of. Underneath all the chatter though, there is the hope of a better future.

    #1 Disruption of AI in Retail

    Over the past four years, the application of AI has increased by up to 270% across many sectors. Additionally, it was expected that the use of AI across various business operations may help retailers save over $340 billion by 2022, and it did.

    This in itself is a testament to the great future of AI in the retail industry. Companies like Amazon are testing AI amalgamated with drones for delivery in less than 30 minutes. The future of AI in retail is bound to be more autonomous and individualized which will further provide more choices to consumers.

    #2 Artificial Intelligence in Healthcare

    AI will be crucial in preventing close to 86% of errors in the healthcare sector. AI coupled with predictive analytics can be used to better understand how numerous circumstances such as place of birth; dietary habits, etc. affect health. Future healthcare systems will likely use AI to predict when a person is most likely to acquire a chronic illness and recommend preventative medication to treat it before it worsens.

    However, if we take a different perspective, the “QR-based Health code” example in China and Brain-Computer Interfaces (BCIs) have also raised the issue of who is in charge of the system—the user or the machine.

    #3 AI & Job Opportunities

    Since the advent of AI, it has been a common fear that AI will leave people jobless. But that’s not the whole truth. We may envision a more comfortable future for ourselves in which new occupations will be created rather than eliminated by artificial intelligence.

    While it is true that AI will eliminate repetitious jobs, it is also true that AI will create twice as many jobs as it eliminates. This is evidence of the claim made in a recent report by the World Economic Forum that AI will generate 58 million new employments by 2022. In fact, India’s AI workforce has increased by almost three times since last year, which is encouraging given the country’s promising future.

    To Conclude:

    AI is undoubtedly here to stay and penetrate further. 

    FeiFei Li, Professor of Computer Science at Stanford Universityhad this to say, “I imagine a world in which AI is going to make us work more productively, live longer, and have cleaner energy.”

    On the potential of the Internet, Anthony Rutkowski, “a de facto global spokesman for all things cyberspace,” told the Washington Post in February 1996, “These technologies are going to profoundly affect the way we perceive our humanity. We all have ideas to share and stories to tell and now we really can.”

    There were also pessimists like Sidney Perkowitz who wrote In the May/June 1996 issue of The American Prospect, “Aimless chat is the insidious seduction of the Internet; it can replace inward contemplation and real experience.”

    Now, AI is currently in a similar phase. From being a sci-fi fantasy it has evolved and fast, to a real-world super utility. While there are those who still look at AI and Machine Learning technologies as something to be wary of. Underneath all the chatter though, there is the hope of a better future.

    #1 Disruption of AI in Retail

    Over the past four years, the application of AI has increased by up to 270% across many sectors. Additionally, it was expected that the use of AI across various business operations may help retailers save over $340 billion by 2022, and it did.

    This in itself is a testament to the great future of AI in the retail industry. Companies like Amazon are testing AI amalgamated with drones for delivery in less than 30 minutes. The future of AI in retail is bound to be more autonomous and individualized which will further provide more choices to consumers.

    #2 Artificial Intelligence in Healthcare

    AI will be crucial in preventing close to 86% of errors in the healthcare sector. AI coupled with predictive analytics can be used to better understand how numerous circumstances such as place of birth; dietary habits, etc. affect health. Future healthcare systems will likely use AI to predict when a person is most likely to acquire a chronic illness and recommend preventative medication to treat it before it worsens.

    However, if we take a different perspective, the “QR-based Health code” example in China and Brain-Computer Interfaces (BCIs) have also raised the issue of who is in charge of the system—the user or the machine.

    #3 AI & Job Opportunities

    Since the advent of AI, it has been a common fear that AI will leave people jobless. But that’s not the whole truth. We may envision a more comfortable future for ourselves in which new occupations will be created rather than eliminated by artificial intelligence.

    While it is true that AI will eliminate repetitious jobs, it is also true that AI will create twice as many jobs as it eliminates. This is evidence of the claim made in a recent report by the World Economic Forum that AI will generate 58 million new employments by 2022. In fact, India’s AI workforce has increased by almost three times since last year, which is encouraging given the country’s promising future.

    To Conclude:

    AI is undoubtedly here to stay and penetrate further. 

    FeiFei Li, Professor of Computer Science at Stanford Universityhad this to say, “I imagine a world in which AI is going to make us work more productively, live longer, and have cleaner energy.”

  • How to Convert Your Traffic to Buyers Through Hyper Targeted & Hyper Personalised Experience?

    Businesses large and small, are increasingly finding it difficult to convert their traffic to buyers. We put together a quick read on how you can get your traffic to convert better by offering your users a hyper-targeted and hyper-personalised experience.

    Intro:

    It is fundamental to human nature to be more inclined towards things and people that make us feel special.

    It’s on this premise that brands and organisations go that extra mile to make us feel more special – either through a touch of personalisation or a curated experience.

    It’s maybe due to this reason that, customised goods and services are globally preferred by people; Forbes published a list that shows the power of personalisation through various consumer statistics. Everybody loves the convenience of personalised service and especially so as it comes accompanied by a sense of self-importance.

    A personalised experience is something that today’s customers expect – whether it be a customer purchasing an Insurance plan, an Automobile, a new mobile plan or a SAAS product for his business.

    Making your customer feel special through a hyper personalised and a hyper targeted experience is like rolling out a red carpet for them, making them feel special and something that can encourage conversions for your business as well.

    The following paragraphs share some insights on how your brand can effectively convert traffic to customers through use of a hyper-targeted and hyper-personalised experience, but first – let us understand why most businesses struggle with personalisation and hyper targeting in the first place?

    Why do Most Businesses Struggle with Personalisation?

    When it comes to creating a hyper-personalised and hyper-targeted user experience, businesses struggle with a personalisation and targeted strategy due to inefficiencies in recording, organising and storing real time data.  

    The one thing that can exponentially impact building a personalised and curated user experience is access to real-time insights and user data.

    Having a smooth-functioning system in place for recording, organising, and accessing real-time data is a prerequisite to building a personalised and targeted communication strategy for your business. 

    This data will provide you with the right information and insight about your target audience including not only what they expect from your brand, but how they perceive it currently.

    Having access to real time insights on customers, the conversations they are having with your brand, the kind of questions they are asking when they are interacting with your businesses, goes a long way in creating an effective personalised communications strategy. 

    About 70% of marketers struggle with outdated data. And this outdated data gravely impacts conversions and can rarely be communicated to actionable insights that can be passed on to sales reps.

    What if there was a way to capture all this real time consumer intent, insights and customer questions and at the same time enrich the CRM in real time – passing this information across the sales funnel to relevant sales reps?

    Convert AI can help to accomplish precisely this. By gathering real-time insights from customer conversations, matches these conversations against intent, and performs funnel mapping for each customer, ultimately feeding the collected data to the CRM system for real-time use.

    Now that you have your data insights in place, let’s move on to building a hyper personalised and hyper targeted strategy that can help you convert.

    Understanding Your Traffic

    The first step towards building the actual system, which will utilise the collected data to provide a hyper-personalised and hyper-targeted user experience, is understanding your target audience and your user traffic.

    You must know who they are, where they come from, what kind of content they find appealing, and what kind of questions they have regarding your business. Only through collecting and using this knowledge can you engage in a personalised conversation with the user.

    Additionally, another seemingly small but effective personalisation technique is to create custom user journeys or custom landing page for different sources of traffic.

    A different landing page when the user is landing on to your site via a WhatsApp message, another when coming via an Ad on Google and yet another when coming via a Facebook Ad. This is an easy way to provide a semblance of personalisation to your target traffic.

    User lands on custom landing page. Your personalised digital sales rep initiates a conversation – Intent based conversation based on previous and current interaction – personalised recommendations basis conversation.

    Here, the presence of a digital sales representative is beneficial as it can efficiently gather information from the CRM system and provide a context-rich, highly-personalised, and targeted conversation to old and new users alike.

    Convert traffic on your Ads itself. From ads to closure via a single hyper personalised touch point.

    Marketing nowadays is all about full-funnel marketing, that is, the engagement and retention of consumers across the consumer funnel. While marketers earlier focused on only top-of-the-funnel metrics such as clicks, page views etc, marketers today need to focus on growth, sign-ups and retention.

    With all these complex digital click-throughs, at times, personalisation and context relevance can take a back seat.

    A conversational ad is so much more than just a regular ad that can only be used to get a particular message across to the users. Here the users can give their inputs in return and a whole conversation can take place via the interactive and hyper-personalised design of these ads.

    Convert Your Traffic via Conversational Ads

    Conversational ads greatly simplify the user experience by bringing the conversation to a single touchpoint.

    This can have a great positive impact on conversions because of the ease of use and the highly personalised and targeted experience. These ads also enable a marketeer to bring the complete functions of the consumer funnel to a single touchpoint.

    ORI’s Conversational ads, developed in partnership with Google, seamlessly sync with your CRM system and powered by ORI’s AI-enabled bot provide a wholesome experience that leads to higher conversions and improved ROI and ad spend.

    With Conversational Ads, complex digital click throughs are a thing of the past.

    Outbound on Steroids

    Personalisation doesn’t just have to be about inbound, it can be via outbound too. Google RCS messaging brings a personalised, highly targeted, media-rich, and interactive user experience to the native Android messaging app.

    RCS business messaging has come as a major upgrade to the outdated messaging system, which was boring and easy to ignore. The new interactive feature is highly engaging and a lot more likely to bring in conversions via conversations.

    The statistics make it clear that a positive impact on traffic and overall engagement can be expected from this new highly personalised and targeted feature which will all inevitably result in a higher conversion rate.

    Google RCS messaging enables you to send outbound messages to your audience that are not only highly personalised, but highly contextual basis the actions a user has taken on your site or app, or basis how they have engaged with a particular piece of content.

    These contextual messages along with Rich Media are designed in a way to guide traffic back to your site. Additionally, Google RCS along with ORI’s cognitive digital sales assistants can automate customer conversations at scale for an unparalleled personalised and contextually relevant user experience.

    Making the Online & Offline Aspects of Your Business Work like Magic

    When you are running your business both online and offline, online interactions can also have a great impact on offline sales. This online interaction includes the collection and analysis of data directly provided by the customer as well as the data insight collected through interactions with your smart cognitive digital sales representative.

    When this data is organised and fed into your CRM system, the CRM system in turn redirects this data to your physical outlets or the outlet closest to the customer’s location.

    Later, when the customer visits the said outlet, the support staff already has all their relevant information, making it a delightfully efficient experience for all.

    Through ORI’s cognitive AI platform, Convert, it is extremely easy to provide a personalised experience through a perfectly synced online and offline system that tracks and passes user insights and data in real-time, so that customer facing staff and store managers are on top of what is happening.

    Imagine, you run an omni channel businesses, such as an online + offline eyewear store. A customer interacts with your business via your site or app. On your site, mobile app or messaging app a customised digital sales rep collects relevant information such as the customers location, frame sizes, favourite colours, spectacle number etc.

    Your customer then visits the store, and your store already knows details such as his favourite colours, spectacle numbers and other details, giving a personalised and effective experience, leading to a quick conversion and brand loyalty.

    This is and a lot more can be achieved through ORI’s cognitive AI platform, Convert.Convert beautifully syncs with multiple CRMs, regional store locations and multiple consumer touch-points to give real time insights on user intent and context which can be used to craft an effective personalisation strategy that is sure to improve  your conversions across the funnel. Schedule a demo with our experts to know more.

    Businesses large and small, are increasingly finding it difficult to convert their traffic to buyers. We put together a quick read on how you can get your traffic to convert better by offering your users a hyper-targeted and hyper-personalised experience.

    Intro:

    It is fundamental to human nature to be more inclined towards things and people that make us feel special.

    It’s on this premise that brands and organisations go that extra mile to make us feel more special – either through a touch of personalisation or a curated experience.

    It’s maybe due to this reason that, customised goods and services are globally preferred by people; Forbes published a list that shows the power of personalisation through various consumer statistics. Everybody loves the convenience of personalised service and especially so as it comes accompanied by a sense of self-importance.

    A personalised experience is something that today’s customers expect – whether it be a customer purchasing an Insurance plan, an Automobile, a new mobile plan or a SAAS product for his business.

    Making your customer feel special through a hyper personalised and a hyper targeted experience is like rolling out a red carpet for them, making them feel special and something that can encourage conversions for your business as well.

    The following paragraphs share some insights on how your brand can effectively convert traffic to customers through use of a hyper-targeted and hyper-personalised experience, but first – let us understand why most businesses struggle with personalisation and hyper targeting in the first place?

    Why do Most Businesses Struggle with Personalisation?

    When it comes to creating a hyper-personalised and hyper-targeted user experience, businesses struggle with a personalisation and targeted strategy due to inefficiencies in recording, organising and storing real time data.  

    The one thing that can exponentially impact building a personalised and curated user experience is access to real-time insights and user data.

    Having a smooth-functioning system in place for recording, organising, and accessing real-time data is a prerequisite to building a personalised and targeted communication strategy for your business. 

    This data will provide you with the right information and insight about your target audience including not only what they expect from your brand, but how they perceive it currently.

    Having access to real time insights on customers, the conversations they are having with your brand, the kind of questions they are asking when they are interacting with your businesses, goes a long way in creating an effective personalised communications strategy. 

    About 70% of marketers struggle with outdated data. And this outdated data gravely impacts conversions and can rarely be communicated to actionable insights that can be passed on to sales reps.

    What if there was a way to capture all this real time consumer intent, insights and customer questions and at the same time enrich the CRM in real time – passing this information across the sales funnel to relevant sales reps?

    Convert AI can help to accomplish precisely this. By gathering real-time insights from customer conversations, matches these conversations against intent, and performs funnel mapping for each customer, ultimately feeding the collected data to the CRM system for real-time use.

    Now that you have your data insights in place, let’s move on to building a hyper personalised and hyper targeted strategy that can help you convert.

    Understanding Your Traffic

    The first step towards building the actual system, which will utilise the collected data to provide a hyper-personalised and hyper-targeted user experience, is understanding your target audience and your user traffic.

    You must know who they are, where they come from, what kind of content they find appealing, and what kind of questions they have regarding your business. Only through collecting and using this knowledge can you engage in a personalised conversation with the user.

    Additionally, another seemingly small but effective personalisation technique is to create custom user journeys or custom landing page for different sources of traffic.

    A different landing page when the user is landing on to your site via a WhatsApp message, another when coming via an Ad on Google and yet another when coming via a Facebook Ad. This is an easy way to provide a semblance of personalisation to your target traffic.

    User lands on custom landing page. Your personalised digital sales rep initiates a conversation – Intent based conversation based on previous and current interaction – personalised recommendations basis conversation.

    Here, the presence of a digital sales representative is beneficial as it can efficiently gather information from the CRM system and provide a context-rich, highly-personalised, and targeted conversation to old and new users alike.

    Convert traffic on your Ads itself. From ads to closure via a single hyper personalised touch point.

    Marketing nowadays is all about full-funnel marketing, that is, the engagement and retention of consumers across the consumer funnel. While marketers earlier focused on only top-of-the-funnel metrics such as clicks, page views etc, marketers today need to focus on growth, sign-ups and retention.

    With all these complex digital click-throughs, at times, personalisation and context relevance can take a back seat.

    A conversational ad is so much more than just a regular ad that can only be used to get a particular message across to the users. Here the users can give their inputs in return and a whole conversation can take place via the interactive and hyper-personalised design of these ads.

    Convert Your Traffic via Conversational Ads

    Conversational ads greatly simplify the user experience by bringing the conversation to a single touchpoint.

    This can have a great positive impact on conversions because of the ease of use and the highly personalised and targeted experience. These ads also enable a marketeer to bring the complete functions of the consumer funnel to a single touchpoint.

    ORI’s Conversational ads, developed in partnership with Google, seamlessly sync with your CRM system and powered by ORI’s AI-enabled bot provide a wholesome experience that leads to higher conversions and improved ROI and ad spend.

    With Conversational Ads, complex digital click throughs are a thing of the past.

    Outbound on Steroids

    Personalisation doesn’t just have to be about inbound, it can be via outbound too. Google RCS messaging brings a personalised, highly targeted, media-rich, and interactive user experience to the native Android messaging app.

    RCS business messaging has come as a major upgrade to the outdated messaging system, which was boring and easy to ignore. The new interactive feature is highly engaging and a lot more likely to bring in conversions via conversations.

    The statistics make it clear that a positive impact on traffic and overall engagement can be expected from this new highly personalised and targeted feature which will all inevitably result in a higher conversion rate.

    Google RCS messaging enables you to send outbound messages to your audience that are not only highly personalised, but highly contextual basis the actions a user has taken on your site or app, or basis how they have engaged with a particular piece of content.

    These contextual messages along with Rich Media are designed in a way to guide traffic back to your site. Additionally, Google RCS along with ORI’s cognitive digital sales assistants can automate customer conversations at scale for an unparalleled personalised and contextually relevant user experience.

    Making the Online & Offline Aspects of Your Business Work like Magic

    When you are running your business both online and offline, online interactions can also have a great impact on offline sales. This online interaction includes the collection and analysis of data directly provided by the customer as well as the data insight collected through interactions with your smart cognitive digital sales representative.

    When this data is organised and fed into your CRM system, the CRM system in turn redirects this data to your physical outlets or the outlet closest to the customer’s location.

    Later, when the customer visits the said outlet, the support staff already has all their relevant information, making it a delightfully efficient experience for all.

    Through ORI’s cognitive AI platform, Convert, it is extremely easy to provide a personalised experience through a perfectly synced online and offline system that tracks and passes user insights and data in real-time, so that customer facing staff and store managers are on top of what is happening.

    Imagine, you run an omni channel businesses, such as an online + offline eyewear store. A customer interacts with your business via your site or app. On your site, mobile app or messaging app a customised digital sales rep collects relevant information such as the customers location, frame sizes, favourite colours, spectacle number etc.

    Your customer then visits the store, and your store already knows details such as his favourite colours, spectacle numbers and other details, giving a personalised and effective experience, leading to a quick conversion and brand loyalty.

    This is and a lot more can be achieved through ORI’s cognitive AI platform, Convert.Convert beautifully syncs with multiple CRMs, regional store locations and multiple consumer touch-points to give real time insights on user intent and context which can be used to craft an effective personalisation strategy that is sure to improve  your conversions across the funnel. Schedule a demo with our experts to know more.

  • How Businesses Can Improve CX & Employee Productivity (EX) Simultaneously Using Gen-AI (2025)

    How Businesses Can Improve CX & Employee Productivity (EX) Simultaneously Using Gen-AI (2025)

    In the race to deliver exceptional customer experiences and boost CSAT, many businesses unintentionally neglect employee productivity and well-being. The result? Burnout, reduced morale, and high employee churn, all of which significantly impact revenue and operational efficiency.

    But what if your employees could achieve more without sacrificing customer satisfaction?

    Well, in 2025 this balance is no longer a challenge but an opportunity. In today’s blog we will not only explore how businesses can improve customer experiences and employee productivity simultaneously using Gen-AI but will also explore how to ensure its long-term success in 2025 and beyond.

    3 Major Challenges of the Modern Customer Journey

    Now, first to understand the way Gen-AI optimizes the processes, it’s critical to understand the major pain points it solves:

    1. Rising Customer Expectations for Personalization, Relevance, and Speed:

    Today’s customers demand hyper-personalized, relevant, and lightning-fast interactions across all channels.

    For instance, in the retail and e-commerce  industry, a customer may expect an AI chatbot to instantly recommend products based on their browsing history or previous purchases. Failing to meet these expectations leads to dissatisfaction and, ultimately, churn.

    2. Employee Burnout When Managing Complex Customer Needs:

    Repetitive and mundane queries occupy most human agents’ time, leaving them drained when it’s time to tackle complex, high-value customer issues.

    For example, agents may spend hours answering the same FAQs, only to struggle when faced with a unique escalation. This cycle contributes to burnout and decreases the overall quality of support.

    3. Unoptimized Resource Allocation Leading to Increased Costs:

    Misaligned resources often result in inefficiencies, such as overstaffing low-demand periods or under-resourcing critical touchpoints.
    For example, in the telecom industry, field agents may end up handling preventable issues that could have been resolved earlier through predictive maintenance. This not only raises costs but also affects CX.

    How Gen-AI Bridges the Gap

    Now that we’ve understood the problems, here’s how Gen-AI Agents exactly solve these problems while providing tangible benefits:

    Gen AI-Powered Automation:

    Gen-AI-powered chatbots and voice agents can effortlessly handle routine customer interactions, such as order tracking or account inquiries, with speed and accuracy.

    For example, an e-commerce business can deploy a Gen-AI chatbot to resolve queries about delivery timelines or return policies without human intervention. This allows human agents to focus on high-impact tasks, improving efficiency and further reducing stress.

    Augmenting Human Agents:

    AI also improves human agents by providing them real-time customer insights, action plans, and seamless handoffs.

    For instance, if a customer requires escalation, the AI can summarize their entire interaction history, preferences, and unresolved issues before passing them to a human agent. This not only ensures smooth transitions but also boosts customer satisfaction by eliminating the need for customers to repeat themselves.

    Predictive Maintenance:

    Let’s take for instance a consumer durables (electronics) situation where an AI Agent identifies patterns in customer complaints about a product malfunction.

    Instead of waiting for these complaints to snowball, the AI not only alerts the business, but further creates a proactive plan to address potential issues before they even arise. This minimizes disruptions and builds trust with customers.

    Key Benefits of Gen-AI for Business Operations

    This way Gen-AI not only eliminates queries and problems at the very start, but also provides many operational benefits. This includes:

    1. Improved Employee Satisfaction Through Workload Reduction:
      By automating repetitive tasks, Gen-AI enables employees to focus on more meaningful and rewarding activities, improving job satisfaction and reducing turnover.
    2. Faster Customer Issue Resolution:
      Now, with AI providing instant insights and troubleshooting suggestions, businesses can resolve customer issues more quickly, enhancing CX and driving loyalty.
    3. Cost Savings from Reduced Employee Turnover & Operational Inefficiencies:
      Happier employees stay longer, and optimized workflows reduce wasted time. This combined effect leads to significant cost savings and better resource utilization at scale.

    Wrapping Up:

    Balancing CX with employee productivity is no longer a dream, it’s achievable with Gen-AI. From automating routine tasks to augmenting human agents and enabling predictive maintenance, it empowers businesses to address modern challenges head-on.

    However, adopting Gen-AI requires a strategic approach and the right partner. At Ori, we ensure that your Gen-AI adoption aligns with your business objectives, delivering the perfect blend of CX and operational efficiency.

    So if you are looking to elevate your CX while empowering your workforce? Schedule a demo with our experts today and experience the difference yourself.

    In the race to deliver exceptional customer experiences and boost CSAT, many businesses unintentionally neglect employee productivity and well-being. The result? Burnout, reduced morale, and high employee churn, all of which significantly impact revenue and operational efficiency.

    But what if your employees could achieve more without sacrificing customer satisfaction?

    Well, in 2025 this balance is no longer a challenge but an opportunity. In today’s blog we will not only explore how businesses can improve customer experiences and employee productivity simultaneously using Gen-AI but will also explore how to ensure its long-term success in 2025 and beyond.

    3 Major Challenges of the Modern Customer Journey

    Now, first to understand the way Gen-AI optimizes the processes, it’s critical to understand the major pain points it solves:

    1. Rising Customer Expectations for Personalization, Relevance, and Speed:

    Today’s customers demand hyper-personalized, relevant, and lightning-fast interactions across all channels.

    For instance, in the retail and e-commerce  industry, a customer may expect an AI chatbot to instantly recommend products based on their browsing history or previous purchases. Failing to meet these expectations leads to dissatisfaction and, ultimately, churn.

    2. Employee Burnout When Managing Complex Customer Needs:

    Repetitive and mundane queries occupy most human agents’ time, leaving them drained when it’s time to tackle complex, high-value customer issues.

    For example, agents may spend hours answering the same FAQs, only to struggle when faced with a unique escalation. This cycle contributes to burnout and decreases the overall quality of support.

    3. Unoptimized Resource Allocation Leading to Increased Costs:

    Misaligned resources often result in inefficiencies, such as overstaffing low-demand periods or under-resourcing critical touchpoints.
    For example, in the telecom industry, field agents may end up handling preventable issues that could have been resolved earlier through predictive maintenance. This not only raises costs but also affects CX.

    How Gen-AI Bridges the Gap

    Now that we’ve understood the problems, here’s how Gen-AI Agents exactly solve these problems while providing tangible benefits:

    Gen AI-Powered Automation:

    Gen-AI-powered chatbots and voice agents can effortlessly handle routine customer interactions, such as order tracking or account inquiries, with speed and accuracy.

    For example, an e-commerce business can deploy a Gen-AI chatbot to resolve queries about delivery timelines or return policies without human intervention. This allows human agents to focus on high-impact tasks, improving efficiency and further reducing stress.

    Augmenting Human Agents:

    AI also improves human agents by providing them real-time customer insights, action plans, and seamless handoffs.

    For instance, if a customer requires escalation, the AI can summarize their entire interaction history, preferences, and unresolved issues before passing them to a human agent. This not only ensures smooth transitions but also boosts customer satisfaction by eliminating the need for customers to repeat themselves.

    Predictive Maintenance:

    Let’s take for instance a consumer durables (electronics) situation where an AI Agent identifies patterns in customer complaints about a product malfunction.

    Instead of waiting for these complaints to snowball, the AI not only alerts the business, but further creates a proactive plan to address potential issues before they even arise. This minimizes disruptions and builds trust with customers.

    Key Benefits of Gen-AI for Business Operations

    This way Gen-AI not only eliminates queries and problems at the very start, but also provides many operational benefits. This includes:

    1. Improved Employee Satisfaction Through Workload Reduction:
      By automating repetitive tasks, Gen-AI enables employees to focus on more meaningful and rewarding activities, improving job satisfaction and reducing turnover.
    2. Faster Customer Issue Resolution:
      Now, with AI providing instant insights and troubleshooting suggestions, businesses can resolve customer issues more quickly, enhancing CX and driving loyalty.
    3. Cost Savings from Reduced Employee Turnover & Operational Inefficiencies:
      Happier employees stay longer, and optimized workflows reduce wasted time. This combined effect leads to significant cost savings and better resource utilization at scale.

    Wrapping Up:

    Balancing CX with employee productivity is no longer a dream, it’s achievable with Gen-AI. From automating routine tasks to augmenting human agents and enabling predictive maintenance, it empowers businesses to address modern challenges head-on.

    However, adopting Gen-AI requires a strategic approach and the right partner. At Ori, we ensure that your Gen-AI adoption aligns with your business objectives, delivering the perfect blend of CX and operational efficiency.

    So if you are looking to elevate your CX while empowering your workforce? Schedule a demo with our experts today and experience the difference yourself.

  • How to Eliminate Gen-AI Security Risks & Compliance Issues for Enterprises? (2025)

    As per IBM, 42% of enterprises are actively using Generative AI in business operations, while another 40% are exploring its potential but remain hesitant due to ethical and security concerns. But why is this the case?

    Because, though Gen-AI tools are transforming business operations across industries, their adoption comes with inherent risks across security, data protection, and compliance.

    Hence, in today’s blog, we will explore the vital risks associated with Gen-AI adoption and share best practices to eliminate them, ensuring successful implementation in enterprise settings.

    Security Risks & Compliance Issues Related to Gen-AI Adoption in Enterprise Settings

    Here’s a comprehensive list of all the risks associated with Gen-AI adoption along with effective tips on how you can mitigate them:

    Sensitive Customer Data Leakage:

    What it is: Generative AI Agents often require significant amounts of data to function effectively, including sensitive customer information. However, improperly managed data handling can result in leaks, leading to reputational damage and regulatory penalties for your business.

    How to eliminate it:

    • Implement robust data encryption protocols to protect sensitive information.
    • Use differential privacy techniques to anonymize data inputs while maintaining AI model accuracy.
    • Regularly conduct security audits and penetration testing to identify potential vulnerabilities.

    Vulnerabilities in AI Models:

    What it is: AI models, especially Gen-AI, are susceptible to adversarial attacks where malicious actors manipulate inputs to exploit system weaknesses.

    How to eliminate it:

    • Develop models with adversarial robustness by testing them against simulated attacks.
    • Partner with trusted partners who prioritize security during the development lifecycle.
    • Continuously monitor model performance to detect anomalies that may indicate a breach.

    Data Poisoning & Theft:

    What it is: In data poisoning attacks, malicious entities insert false or manipulated data into training datasets, causing models to produce flawed outputs. Similarly, data theft can compromise the integrity of enterprise operations.

    How to eliminate it:

    • Vet all data sources thoroughly to ensure authenticity and reliability.
    • Leverage AI tools that detect and prevent anomalies during the data ingestion process.
    • Restrict access to training datasets to authorized key stakeholders only, using role-based access controls.

    Using Personal Information Without Explicit Consent:

    What it is: Gen-AI solutions often process personal data, but without explicit user consent, here enterprises may risk violating privacy regulations like GDPR and CCPA.

    How to eliminate it:

    • Obtain clear, documented consent from customer before collecting or processing personal data.
    • Embed consent mechanisms directly into customer interaction workflows.
    • Regularly review data processing practices to ensure alignment with updated regulations.

    Collection of Customer Data Above Set Regulatory Limitations:

    What it is: Some Gen-AI models may unintentionally collect more customer data than permitted by regulations, exposing businesses to legal and financial risks.

    How to eliminate it:

    • Design data collection processes that strictly align with regulatory requirements.
    • Use data minimization principles and collect only what is necessary to achieve specific business objectives.
    • Conduct regular training to ensure compliance with data collection protocols.

    Transparency with Users:

    What it is: Enterprises often face criticism for a lack of transparency in how Gen-AI systems function and use customer data, leading to a lack of trust from the customer’s side.

    How to eliminate it:

    • Develop explainable AI (XAI) models that provide users with clear, understandable explanations for decisions.
    • Publish transparent AI policies outlining data usage and system functionality.
    • Use customer communication channels to proactively address concerns related to AI adoption.

    Accountability & Liability:

    What it is: In situations where Gen-AI agents produce inaccurate or biased outputs, determining accountability becomes challenging.

    How to eliminate it:

    • Establish clear governance frameworks that define accountability for AI-driven decisions.
    • Assign dedicated AI ethics officers to oversee compliance and ethical considerations.
    • Maintain comprehensive documentation of model development and deployment processes.

    Bias & Hallucinations:

    What it is: Gen-AI models can unintentionally reflect biases present in training data or generate outputs that deviate from factual accuracy (hallucinations). This in turn leads to reputational and operational risks.

    How to eliminate it:

    • Use diverse, high-quality training datasets to minimize biases.
    • Regularly audit model outputs for accuracy and fairness.
    • Incorporate human-in-the-loop (HITL) mechanisms to verify critical AI outputs before deployment.

    To Conclude: Why There Is a Need for Responsible AI Adoption?

    Enterprises must prioritize security, data protection, and compliance as key pillars for successful Gen-AI adoption. Addressing the risks outlined above ensures customer trust, regulatory compliance, and future scalability.

    By eliminating these risks, businesses not only remain competitive in an AI-driven market but are also able to take full advantage of Gen-AI as a trusted, optimized solution for their operations.

    Now, if you as a business are looking for an omnichannel, lag-free, autonomous Gen-AI Agent that speaks your customer’s language and is free of all these security and compliance risks, schedule a demo with our experts today.

    As per IBM, 42% of enterprises are actively using Generative AI in business operations, while another 40% are exploring its potential but remain hesitant due to ethical and security concerns. But why is this the case?

    Because, though Gen-AI tools are transforming business operations across industries, their adoption comes with inherent risks across security, data protection, and compliance.

    Hence, in today’s blog, we will explore the vital risks associated with Gen-AI adoption and share best practices to eliminate them, ensuring successful implementation in enterprise settings.

    Security Risks & Compliance Issues Related to Gen-AI Adoption in Enterprise Settings

    Here’s a comprehensive list of all the risks associated with Gen-AI adoption along with effective tips on how you can mitigate them:

    Sensitive Customer Data Leakage:

    What it is: Generative AI Agents often require significant amounts of data to function effectively, including sensitive customer information. However, improperly managed data handling can result in leaks, leading to reputational damage and regulatory penalties for your business.

    How to eliminate it:

    • Implement robust data encryption protocols to protect sensitive information.
    • Use differential privacy techniques to anonymize data inputs while maintaining AI model accuracy.
    • Regularly conduct security audits and penetration testing to identify potential vulnerabilities.

    Vulnerabilities in AI Models:

    What it is: AI models, especially Gen-AI, are susceptible to adversarial attacks where malicious actors manipulate inputs to exploit system weaknesses.

    How to eliminate it:

    • Develop models with adversarial robustness by testing them against simulated attacks.
    • Partner with trusted partners who prioritize security during the development lifecycle.
    • Continuously monitor model performance to detect anomalies that may indicate a breach.

    Data Poisoning & Theft:

    What it is: In data poisoning attacks, malicious entities insert false or manipulated data into training datasets, causing models to produce flawed outputs. Similarly, data theft can compromise the integrity of enterprise operations.

    How to eliminate it:

    • Vet all data sources thoroughly to ensure authenticity and reliability.
    • Leverage AI tools that detect and prevent anomalies during the data ingestion process.
    • Restrict access to training datasets to authorized key stakeholders only, using role-based access controls.

    Using Personal Information Without Explicit Consent:

    What it is: Gen-AI solutions often process personal data, but without explicit user consent, here enterprises may risk violating privacy regulations like GDPR and CCPA.

    How to eliminate it:

    • Obtain clear, documented consent from customer before collecting or processing personal data.
    • Embed consent mechanisms directly into customer interaction workflows.
    • Regularly review data processing practices to ensure alignment with updated regulations.

    Collection of Customer Data Above Set Regulatory Limitations:

    What it is: Some Gen-AI models may unintentionally collect more customer data than permitted by regulations, exposing businesses to legal and financial risks.

    How to eliminate it:

    • Design data collection processes that strictly align with regulatory requirements.
    • Use data minimization principles and collect only what is necessary to achieve specific business objectives.
    • Conduct regular training to ensure compliance with data collection protocols.

    Transparency with Users:

    What it is: Enterprises often face criticism for a lack of transparency in how Gen-AI systems function and use customer data, leading to a lack of trust from the customer’s side.

    How to eliminate it:

    • Develop explainable AI (XAI) models that provide users with clear, understandable explanations for decisions.
    • Publish transparent AI policies outlining data usage and system functionality.
    • Use customer communication channels to proactively address concerns related to AI adoption.

    Accountability & Liability:

    What it is: In situations where Gen-AI agents produce inaccurate or biased outputs, determining accountability becomes challenging.

    How to eliminate it:

    • Establish clear governance frameworks that define accountability for AI-driven decisions.
    • Assign dedicated AI ethics officers to oversee compliance and ethical considerations.
    • Maintain comprehensive documentation of model development and deployment processes.

    Bias & Hallucinations:

    What it is: Gen-AI models can unintentionally reflect biases present in training data or generate outputs that deviate from factual accuracy (hallucinations). This in turn leads to reputational and operational risks.

    How to eliminate it:

    • Use diverse, high-quality training datasets to minimize biases.
    • Regularly audit model outputs for accuracy and fairness.
    • Incorporate human-in-the-loop (HITL) mechanisms to verify critical AI outputs before deployment.

    To Conclude: Why There Is a Need for Responsible AI Adoption?

    Enterprises must prioritize security, data protection, and compliance as key pillars for successful Gen-AI adoption. Addressing the risks outlined above ensures customer trust, regulatory compliance, and future scalability.

    By eliminating these risks, businesses not only remain competitive in an AI-driven market but are also able to take full advantage of Gen-AI as a trusted, optimized solution for their operations.

    Now, if you as a business are looking for an omnichannel, lag-free, autonomous Gen-AI Agent that speaks your customer’s language and is free of all these security and compliance risks, schedule a demo with our experts today.

  • Why Does Your Business Need a Multi-Agent LLM System in 2025?

    Why Does Your Business Need a Multi-Agent LLM System in 2025?

    In 2025, enterprises face an overwhelming challenge i.e, maintaining agility and precision while managing increasing customer demands.

    Traditional AI Agents, while helpful, often fall short in delivering the seamless collaboration and adaptability modern businesses require. But Multi-Agent LLM Systems offer a different approach to solving these challenges. By combining the strengths of multiple specialized AI agents, these systems promise to transform business operations in 2025 and beyond.

    And in today’s blog, we’ll not only explore what Multi-Agent LLM Systems are but also how they work, their architecture, and why businesses should prioritize them in 2025.

    But What Exactly Are Multi-Agent LLM Systems?

    To understand multi-agent LLM systems, it helps to first consider the limitations of single-agent AI setups. Traditional AI systems often depend on one central model to manage a variety of tasks. While these systems are versatile, they can lack the depth required to excel in specialized areas.

    Multi-agent LLM systems take a different approach. Rather than relying on a single, general-purpose model, they employ multiple specialized agents, each designed to excel in specific tasks like, customer support, compliance, or data analytics. These agents work collaboratively, using a shared language model as their communication backbone. Think of it as a team of experts, each bringing their unique strengths to solve complex problems more efficiently. This collaborative design transforms AI from a one-size-fits-all tool into a dynamic, multi-functional system tailored to enterprise needs.

    Single AI Agent vs Multi-Agent LLM Systems

    Single AI agents are designed to handle specific, linear tasks, such as answering FAQs or processing basic requests. While they perform well within their scope, they lack flexibility and struggle with complex, multi-layered interactions.

    In contrast, Multi-Agent LLM Systems act as a synchronized team. Key differences include:

    • Specialization: Multi-agent systems distribute tasks among agents with unique capabilities, whereas single agents offer generalized support.
    • Scalability: Multi-agent systems excel in handling large-scale, diverse tasks simultaneously.
    • Adaptability: Multi-agent systems collaborate to refine decisions, offering greater adaptability and accuracy in dynamic scenarios.

    So for enterprises, these differences mean faster responses, better context handling, and superior problem-solving all the way through.

    How Do Multi-Agent LLM Systems Work

    To put it simply, multi-agent LLM systems consist of specialized AI agents working collaboratively to handle complex workflows. Each agent is designed for specific tasks and integrates seamlessly with a shared core language model. Here’s how they function:

    1. Specialized Agents for Core Functions:

    Each agent acts as an interface for a specific function or data source. For instance, a customer service agent connects with a CRM system to fetch data and provide precise responses, simplifying user interaction with otherwise complex systems.

    2. Context Tracking via Intent Logs:

    An “Intent Log” then records user requests and agent actions, offering transparency and context. This ensures every decision or recommendation is auditable, building trust in the system.

    3. Safeguard Agents for Compliance:

    After that, to ensure safety, safeguard agents monitor actions for regulatory compliance. If a process risks breaching policies, like GDPR, these agents intervene, either halting the task or escalating it to human supervisors.

    4. Collaboration Between Agents:

    Agents communicate and share insights simultaneously for well-rounded decisions. For example, a procurement agent might collaborate with a supply chain analytics agent to combine supplier data with trend analysis, ensuring informed decision-making.

    5. Adapting to Evolving Needs:

    These systems adapt seamlessly to enterprise changes. Introducing a new function becomes effortless, as agents collaborate dynamically or new agents are added without disrupting workflows.

    This ability to ensure compliance, track interactions, and adapt while fostering agent collaboration makes multi-agent LLM systems a transformational solution for enterprises.

    And now that we have understood its working, let’s briefly understand how its architecture enables it to coordinate with such ease.

    Architecture of Multi-Agent LLM Systems

    The architecture of multi-agent LLM systems enables specialized agents to work independently and collaboratively, handling complex workflows efficiently. Here’s a breakdown of its key components:

    An image showing the various components that are involved in the vast architecture of Multi-Agent LLM System.

    1. Core Language Model:

    The foundation is a large-scale language model that provides a shared understanding of language, ensuring seamless communication between agents while supporting their specialized tasks.

    2. Agent Specialization Modules:

    Agents are fine-tuned for specific roles, such as customer support or HR compliance, using task-specific data. These modules ensure each agent excels in its domain, like resolving customer issues or managing employee records.

    3. Communication Layer:

    This layer facilitates real-time information exchange and task coordination. For instance, a support agent can flag issues to a data analytics agent, which processes trends for actionable insights.

    4. Coordination Engine:

    It manages task priorities, resource allocation, and conflict resolution, ensuring efficient workflows. During a supply chain issue, the engine can prioritize procurement tasks and redirect resources accordingly.

    5. Knowledge Base and Memory:

    A shared memory system allows agents to store and access information collaboratively. Insights processed by one agent become instantly available to others for better decision-making.

    6. Integration Layer:

    These interfaces connect agents to enterprise systems like CRMs and ERPs, ensuring real-time data access for accurate actions.

    7. Security and Compliance Layer:

    This last layer enforces data protection and regulatory compliance, monitoring agent activities and preventing unauthorized actions.

    This comprehensive, robust architecture ensures multi-agent LLM systems deliver efficiency, collaboration, and security in enterprise workflows.

    Why Businesses Should Adopt Multi-Agent LLM Systems in 2025?

    Though traditional AI Agents might just work for businesses during simple linear tasks, here is why enterprises can’t afford to ignore Multi-Agent LLM Systems:

    1. Enhanced Accuracy & Reliability: Specialized agents reduce errors, ensuring reliable and precise results.
    2. Dynamic Business Communication: Fosters more natural, engaging conversations with customers, partners, and employees.
    3. Improved Problem-Solving: Collaborating agents analyze and resolve complex issues faster.
    4. Streamlined Operations: Automate repetitive tasks, allowing teams to focus on strategic goals.
    5. Improved Handling of Extended Contexts: Maintain continuity in long interactions, offering a seamless user experience.
    6. Risk Management & Forecasting: Predict and mitigate potential risks with advanced analytics and forecasting capabilities.

    Summing Up:

    Multi-agent LLM systems transform how businesses approach AI, offering unparalleled accuracy, efficiency, and adaptability. However, its implementation requires a strategic approach, considering granularity, LLM types, and fine-tuning factors.

    At Ori, we specialize in building enterprise-grade, autonomous, omni-channel Gen- AI agents that connect with your customers in their preferred language while driving your business goals. Book a demo with our experts to learn how we can help you do the same for 2025 and beyond.

    In 2025, enterprises face an overwhelming challenge i.e, maintaining agility and precision while managing increasing customer demands.

    Traditional AI Agents, while helpful, often fall short in delivering the seamless collaboration and adaptability modern businesses require. But Multi-Agent LLM Systems offer a different approach to solving these challenges. By combining the strengths of multiple specialized AI agents, these systems promise to transform business operations in 2025 and beyond.

    And in today’s blog, we’ll not only explore what Multi-Agent LLM Systems are but also how they work, their architecture, and why businesses should prioritize them in 2025.

    But What Exactly Are Multi-Agent LLM Systems?

    To understand multi-agent LLM systems, it helps to first consider the limitations of single-agent AI setups. Traditional AI systems often depend on one central model to manage a variety of tasks. While these systems are versatile, they can lack the depth required to excel in specialized areas.

    Multi-agent LLM systems take a different approach. Rather than relying on a single, general-purpose model, they employ multiple specialized agents, each designed to excel in specific tasks like, customer support, compliance, or data analytics. These agents work collaboratively, using a shared language model as their communication backbone. Think of it as a team of experts, each bringing their unique strengths to solve complex problems more efficiently. This collaborative design transforms AI from a one-size-fits-all tool into a dynamic, multi-functional system tailored to enterprise needs.

    Single AI Agent vs Multi-Agent LLM Systems

    Single AI agents are designed to handle specific, linear tasks, such as answering FAQs or processing basic requests. While they perform well within their scope, they lack flexibility and struggle with complex, multi-layered interactions.

    In contrast, Multi-Agent LLM Systems act as a synchronized team. Key differences include:

    • Specialization: Multi-agent systems distribute tasks among agents with unique capabilities, whereas single agents offer generalized support.
    • Scalability: Multi-agent systems excel in handling large-scale, diverse tasks simultaneously.
    • Adaptability: Multi-agent systems collaborate to refine decisions, offering greater adaptability and accuracy in dynamic scenarios.

    So for enterprises, these differences mean faster responses, better context handling, and superior problem-solving all the way through.

    How Do Multi-Agent LLM Systems Work

    To put it simply, multi-agent LLM systems consist of specialized AI agents working collaboratively to handle complex workflows. Each agent is designed for specific tasks and integrates seamlessly with a shared core language model. Here’s how they function:

    1. Specialized Agents for Core Functions:

    Each agent acts as an interface for a specific function or data source. For instance, a customer service agent connects with a CRM system to fetch data and provide precise responses, simplifying user interaction with otherwise complex systems.

    2. Context Tracking via Intent Logs:

    An “Intent Log” then records user requests and agent actions, offering transparency and context. This ensures every decision or recommendation is auditable, building trust in the system.

    3. Safeguard Agents for Compliance:

    After that, to ensure safety, safeguard agents monitor actions for regulatory compliance. If a process risks breaching policies, like GDPR, these agents intervene, either halting the task or escalating it to human supervisors.

    4. Collaboration Between Agents:

    Agents communicate and share insights simultaneously for well-rounded decisions. For example, a procurement agent might collaborate with a supply chain analytics agent to combine supplier data with trend analysis, ensuring informed decision-making.

    5. Adapting to Evolving Needs:

    These systems adapt seamlessly to enterprise changes. Introducing a new function becomes effortless, as agents collaborate dynamically or new agents are added without disrupting workflows.

    This ability to ensure compliance, track interactions, and adapt while fostering agent collaboration makes multi-agent LLM systems a transformational solution for enterprises.

    And now that we have understood its working, let’s briefly understand how its architecture enables it to coordinate with such ease.

    Architecture of Multi-Agent LLM Systems

    The architecture of multi-agent LLM systems enables specialized agents to work independently and collaboratively, handling complex workflows efficiently. Here’s a breakdown of its key components:

    An image showing the various components that are involved in the vast architecture of Multi-Agent LLM System.

    1. Core Language Model:

    The foundation is a large-scale language model that provides a shared understanding of language, ensuring seamless communication between agents while supporting their specialized tasks.

    2. Agent Specialization Modules:

    Agents are fine-tuned for specific roles, such as customer support or HR compliance, using task-specific data. These modules ensure each agent excels in its domain, like resolving customer issues or managing employee records.

    3. Communication Layer:

    This layer facilitates real-time information exchange and task coordination. For instance, a support agent can flag issues to a data analytics agent, which processes trends for actionable insights.

    4. Coordination Engine:

    It manages task priorities, resource allocation, and conflict resolution, ensuring efficient workflows. During a supply chain issue, the engine can prioritize procurement tasks and redirect resources accordingly.

    5. Knowledge Base and Memory:

    A shared memory system allows agents to store and access information collaboratively. Insights processed by one agent become instantly available to others for better decision-making.

    6. Integration Layer:

    These interfaces connect agents to enterprise systems like CRMs and ERPs, ensuring real-time data access for accurate actions.

    7. Security and Compliance Layer:

    This last layer enforces data protection and regulatory compliance, monitoring agent activities and preventing unauthorized actions.

    This comprehensive, robust architecture ensures multi-agent LLM systems deliver efficiency, collaboration, and security in enterprise workflows.

    Why Businesses Should Adopt Multi-Agent LLM Systems in 2025?

    Though traditional AI Agents might just work for businesses during simple linear tasks, here is why enterprises can’t afford to ignore Multi-Agent LLM Systems:

    1. Enhanced Accuracy & Reliability: Specialized agents reduce errors, ensuring reliable and precise results.
    2. Dynamic Business Communication: Fosters more natural, engaging conversations with customers, partners, and employees.
    3. Improved Problem-Solving: Collaborating agents analyze and resolve complex issues faster.
    4. Streamlined Operations: Automate repetitive tasks, allowing teams to focus on strategic goals.
    5. Improved Handling of Extended Contexts: Maintain continuity in long interactions, offering a seamless user experience.
    6. Risk Management & Forecasting: Predict and mitigate potential risks with advanced analytics and forecasting capabilities.

    Summing Up:

    Multi-agent LLM systems transform how businesses approach AI, offering unparalleled accuracy, efficiency, and adaptability. However, its implementation requires a strategic approach, considering granularity, LLM types, and fine-tuning factors.

    At Ori, we specialize in building enterprise-grade, autonomous, omni-channel Gen- AI agents that connect with your customers in their preferred language while driving your business goals. Book a demo with our experts to learn how we can help you do the same for 2025 and beyond.

  • Goal-Setting for Gen-AI Agents: A Comprehensive Guide

    Goal-Setting for Gen-AI Agents: A Comprehensive Guide

    Every AI agent must have a specific goal, especially when used in enterprise operations, sales, or customer support. But why is goal-setting so critical?

    Because generic AI agents without clearly defined goals often fail to align with business objectives. They’re rigid, impersonal, and unlikely to deliver measurable value. In a world where every business decision demands ROI, investing in such agents simply doesn’t make sense.

    Goal-based AI agents offer a solution. These agents are tailored to meet precise, measurable objectives, ensuring that they work not just as tools but as integral drivers of business success. However, the key to their effectiveness lies in how well their goals are defined.

    In this guide, we’ll explore:

    • Why goal-setting for Gen-AI agents is crucial.
    • The process of defining actionable goals.
    • Key considerations for ensuring success.

    Why Is Goal-Setting Important for Gen-AI Agents?

    At its core, a goal for an AI agent represents a specific, measurable, and realistic outcome the business aims to achieve within a set timeframe. The process of defining these goals, i.e, goal-setting is essential for ensuring the agent delivers measurable value.

    Here’s why:

    1. Clarity of Purpose: Goal-setting provides clarity about what the AI agent is designed to achieve, who it serves, and how it measures success.
    2. Alignment with Business Objectives: Goals ensure the agent’s actions directly support the broader goals of the business. For example: If the business goal is to boost customer satisfaction (CSAT), the AI agent’s goal might be to reduce average query resolution times by 30% within six months.
    3. Improved Efficiency: Clear goals streamline the agent’s design and deployment, ensuring resources are used effectively.

    Without goal-setting, deploying an AI agent is like shooting in the dark—wasteful and ineffective.

    How to Define Goals for Gen-AI Agents

    Step 1: Define SMART Objectives

    The first step in effective goal-setting is to identify SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives. These objectives should:

    • Align with user needs.
    • Support broader business goals.

    For example:

    • Business Goal: Improve retention rates.
    • AI Agent Objective: Enhance customer engagement by answering 80% of retention-related queries autonomously within three months.

    Break these objectives into phases for gradual, measurable progress:

    • Phase 1: Automate responses to 10% of FAQs.
    • Phase 2: Expand automation to cover 50% of inquiries.
    • Phase 3: Enable full autonomy for after-hours queries.

    Step 2: Implement the Goals

    Once objectives are defined, they need to be translated into actionable instructions for the AI agent:

    • Goal Prompting: Provide clear, broad instructions, such as, “Assist users with flight booking.” This outlines the outcome without limiting the agent’s flexibility in execution.
    • Actionable Steps: Define specific actions the AI agent can take, such as using NLP to interpret user queries and retrieve relevant data.

    For instance, if the goal is to automate customer support, predefined actions might include:

    • Analyzing user intent.
    • Providing relevant FAQs or escalating complex issues to human agents.

    Step 3: Continuous Learning & Improvement

    Even with well-defined goals, AI agents must evolve. This involves:

    • Monitoring performance against KPIs (e.g., resolution time, CSAT scores).
    • Refining actions and prompts based on user interactions.

    Learning and improvement are crucial to ensuring that the AI agent remains effective and adaptable over time.

    DOs & DON’Ts of Goal-Setting

    DOs:

    • Keep goals broad but focused on outcomes.
    • Align goals with customer and business needs.
    • Use concise, straightforward language.
    • Ensure goals match the agent’s capabilities.

    DON’Ts:

    • Avoid technical jargon or overly specific details.
    • Don’t overload a single goal with unrelated objectives.
    • Avoid ambiguous or vague language like “Improve customer satisfaction”—be precise.

    Why Choose Goal-Based AI Agents?

    Goal-based AI agents aren’t just automation tools—they’re transformative solutions that deliver measurable business outcomes. With clear goals, they:

    • Boost Customer Satisfaction: By resolving queries quickly and accurately.
    • Drive Business Growth: Through targeted lead generation and seamless customer interactions.
    • Deliver Human-Like Interactions: Offering end-to-end conversational solutions.

    Summing Up:

    The era of generic, rigid AI agents is over. Goal-setting for Gen-AI agents is the key to unlocking their full potential. By aligning their actions with business objectives, they transform interactions into opportunities for success.

    At Ori, we specialize in building goal-oriented Gen-AI agents that don’t just automate—they elevate. From improving CSAT to increasing sales, our solutions deliver measurable success.

    Ready to transform your business with Gen-AI? Schedule a demo with our experts today and discover how Ori can help you achieve your goals.

    Every AI agent must have a specific goal, especially when used in enterprise operations, sales, or customer support. But why is goal-setting so critical?

    Because generic AI agents without clearly defined goals often fail to align with business objectives. They’re rigid, impersonal, and unlikely to deliver measurable value. In a world where every business decision demands ROI, investing in such agents simply doesn’t make sense.

    Goal-based AI agents offer a solution. These agents are tailored to meet precise, measurable objectives, ensuring that they work not just as tools but as integral drivers of business success. However, the key to their effectiveness lies in how well their goals are defined.

    In this guide, we’ll explore:

    • Why goal-setting for Gen-AI agents is crucial.
    • The process of defining actionable goals.
    • Key considerations for ensuring success.

    Why Is Goal-Setting Important for Gen-AI Agents?

    At its core, a goal for an AI agent represents a specific, measurable, and realistic outcome the business aims to achieve within a set timeframe. The process of defining these goals, i.e, goal-setting is essential for ensuring the agent delivers measurable value.

    Here’s why:

    1. Clarity of Purpose: Goal-setting provides clarity about what the AI agent is designed to achieve, who it serves, and how it measures success.
    2. Alignment with Business Objectives: Goals ensure the agent’s actions directly support the broader goals of the business. For example: If the business goal is to boost customer satisfaction (CSAT), the AI agent’s goal might be to reduce average query resolution times by 30% within six months.
    3. Improved Efficiency: Clear goals streamline the agent’s design and deployment, ensuring resources are used effectively.

    Without goal-setting, deploying an AI agent is like shooting in the dark—wasteful and ineffective.

    How to Define Goals for Gen-AI Agents

    Step 1: Define SMART Objectives

    The first step in effective goal-setting is to identify SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives. These objectives should:

    • Align with user needs.
    • Support broader business goals.

    For example:

    • Business Goal: Improve retention rates.
    • AI Agent Objective: Enhance customer engagement by answering 80% of retention-related queries autonomously within three months.

    Break these objectives into phases for gradual, measurable progress:

    • Phase 1: Automate responses to 10% of FAQs.
    • Phase 2: Expand automation to cover 50% of inquiries.
    • Phase 3: Enable full autonomy for after-hours queries.

    Step 2: Implement the Goals

    Once objectives are defined, they need to be translated into actionable instructions for the AI agent:

    • Goal Prompting: Provide clear, broad instructions, such as, “Assist users with flight booking.” This outlines the outcome without limiting the agent’s flexibility in execution.
    • Actionable Steps: Define specific actions the AI agent can take, such as using NLP to interpret user queries and retrieve relevant data.

    For instance, if the goal is to automate customer support, predefined actions might include:

    • Analyzing user intent.
    • Providing relevant FAQs or escalating complex issues to human agents.

    Step 3: Continuous Learning & Improvement

    Even with well-defined goals, AI agents must evolve. This involves:

    • Monitoring performance against KPIs (e.g., resolution time, CSAT scores).
    • Refining actions and prompts based on user interactions.

    Learning and improvement are crucial to ensuring that the AI agent remains effective and adaptable over time.

    DOs & DON’Ts of Goal-Setting

    DOs:

    • Keep goals broad but focused on outcomes.
    • Align goals with customer and business needs.
    • Use concise, straightforward language.
    • Ensure goals match the agent’s capabilities.

    DON’Ts:

    • Avoid technical jargon or overly specific details.
    • Don’t overload a single goal with unrelated objectives.
    • Avoid ambiguous or vague language like “Improve customer satisfaction”—be precise.

    Why Choose Goal-Based AI Agents?

    Goal-based AI agents aren’t just automation tools—they’re transformative solutions that deliver measurable business outcomes. With clear goals, they:

    • Boost Customer Satisfaction: By resolving queries quickly and accurately.
    • Drive Business Growth: Through targeted lead generation and seamless customer interactions.
    • Deliver Human-Like Interactions: Offering end-to-end conversational solutions.

    Summing Up:

    The era of generic, rigid AI agents is over. Goal-setting for Gen-AI agents is the key to unlocking their full potential. By aligning their actions with business objectives, they transform interactions into opportunities for success.

    At Ori, we specialize in building goal-oriented Gen-AI agents that don’t just automate—they elevate. From improving CSAT to increasing sales, our solutions deliver measurable success.

    Ready to transform your business with Gen-AI? Schedule a demo with our experts today and discover how Ori can help you achieve your goals.

  • A Practical Guide to Utilizing AI for Fraud Detection in Banking & Financial Services

    A Practical Guide to Utilizing AI for Fraud Detection in Banking & Financial Services

    The RBI recorded a jaw-dropping 166% rise in fraud cases during the financial year 2023-24? It’s a wake-up call for the banking industry. Fraudsters are finding more ways to exploit digital vulnerabilities, and the risk has never been higher.

    That’s where Generative AI, and Machine Learning (ML) step in. In this blog, we’ll break down why conventional fraud detection methods are struggling, how AI-powered systems tackle these challenges, and the steps banks and financial institutions can take to adopt them effectively.

    Challenges in Traditional Approaches to Fraud Detection

    1. High Costs & Labor-Intensive Processes:

    Traditional fraud detection systems still rely heavily on manual work. Endless hours of combing through massive datasets trying to spot one red flag among millions of transactions. It’s resource-consuming and error-prone.

    Even a single missed anomaly can snowball into millions in losses. This method isn’t just slow, it’s risky.

    2. Lack of Evolution:

    Fraud is evolving faster than ever and the fraudsters usually stay one step ahead of the banks and law. This leaves banks exposed to threats they don’t even know exist yet.

    3. Difficulty in Handling Complex Cases:

    Some fraud cases are subtle. Tiny behavioral shifts, disguised anomalies, or minor inconsistencies. Conventional tools either miss these threats entirely or overcompensate with a flood of false positives.

    Picture this: A customer’s card gets blocked after a legitimate overseas transaction because the system flagged it as fraud. Not only is it frustrating for the customer, but it also creates unnecessary work for fraud teams.

    Things to Take Care of Before Using AI for Fraud Detection

    Implementing AI for fraud detection is not a plug-and-play solution. To maximize its potential, banks must carefully consider the following foundational aspects in improving the quality of training data:

    #1 Training the Models:

    AI isn’t magic. It’s only as good as the data you feed it. That’s why training ML models properly is critical. This can be done in 2 ways:

    • Supervised Learning: Think of this as teaching the AI with labeled data “good” transactions vs. “bad” ones. For instance, if a transaction history shows repeated small payments leading to a big cash-out, the system learns to flag similar patterns in the future.
    • Unsupervised Learning: Here, AI identifies patterns on its own, scanning for anomalies. This approach is a lifesaver when dealing with completely new fraud tactics. Imagine spotting a never-before-seen scam that doesn’t rely on past data, that’s where unsupervised learning shines.

    Combining both methods makes AI adaptable and sharp against both known and emerging fraud schemes.

    #2 Feature Engineering:

    The secret sauce of AI lies in picking the right data points. Feature engineering focuses on refining raw data to help models detect fraud faster and more accurately.

    Let’s say a system monitors things like transaction size and odd login times. By zooming in on these details, AI gets better at separating suspicious activities from harmless ones.

    #3 Quality & Diversity of Training Data:

    Garbage in, garbage out. If the training data is flawed, the AI won’t perform. Accuracy improves when the data is clean, diverse, and representative of real-world scenarios.

    For instance, fraud patterns in rural areas might differ from urban ones. A fraud detection model that includes region-specific data, like phishing schemes targeting small towns, can better address global threats.

    How Exactly Are Banks Using AI for Fraud Detection?

    Real-Time Behavior Analysis:

    AI-powered systems are the best when it comes to spotting fraud as it happens. They monitor customer behavior, analyzing patterns in transactions, logins, and app usage. Any unusual deviation? The system flags it instantly.

    For instance, if a customer who typically spends 15,000 monthly on his credit card, suddenly starts spending 40,000 the system raises a red flag. Why does this matter? Because fraud, especially card or account takeovers, escalates fast. Catching it early can save banks, and customers a lot of pain.

    Spotting Variations in Usage Patterns:

    Fraudsters often keep their schemes subtle to stay under the radar. That’s where AI’s attention to detail comes into play. It digs into the metadata device info, transaction timing, and login details, and uncovers patterns humans might miss.

    Automated Fraud Reporting & Reduced Human Reviews:

    Manual fraud checks are slow, stressful, and prone to mistakes. AI flips the script by automating tasks like generating Suspicious Activity Reports. It combs through millions of transactions and flags potential fraud in seconds.

    Machine Learning for Advanced Fraud Detection:

    ML doesn’t just react, it learns. It adapts to new scams by continuously analyzing data. Whether it’s fake loan applications or fraudulent chargebacks, ML algorithms detect inconsistencies faster than traditional systems.

    Take for example credit card fraud: A fraudster might tweak their approach to avoid detection, but ML keeps learning from past cases. If a pattern emerges like transactions that don’t match the user’s spending habits, the system flags it before things spiral.

    What’s the Impact of AI-Powered Fraud Detection in Enterprises?

    AI-driven fraud detection delivers significant business benefits, which include:

    1. Integration of Diverse Data Sources: AI doesn’t work in silos, it connects the dots. It pulls together data from transactions, customer profiles, and even market trends to give banks a 360-degree view of potential risks.
    2. Predictive Analytics for Risk Assessment: AI doesn’t just react, it predicts. By analyzing historical trends and behaviors, AI systems can flag risks before they even materialize.
    3. Minimized False Positives: One of the biggest headaches in fraud detection? False positives. They frustrate customers and waste resources. AI reduces these dramatically by learning to distinguish between real threats and harmless anomalies.

      This means fewer angry customers calling to unblock their cards and more time for fraud teams to tackle real issues.
    4. Regulatory Compliance & Scalability: AI makes staying compliant a whole lot easier. It automates fraud reporting, ensuring regulatory standards are met without drowning teams in paperwork.

      Plus, AI scales effortlessly. As transaction volumes grow or scams become more sophisticated, these systems adapt without breaking a sweat.

    How to Create an AI & ML-Powered Fraud Detection Strategy

    With an increased use of AI in online fraud, the banking industry needs to quickly adopt an AI-backed defense system. Here’s a step-by-step roadmap of how they can do so:

    An image showing a practical roadmap for adopting Gen-AI powered fraud detection system in BFSI.
    1. Build a Cross-Functional Fraud Management Team:
      Fraud isn’t just an IT problem. It’s a business problem. That’s why banks need teams that combine expertise from IT, compliance, legal, operations, and data science. Together, they can build a system that covers all angles.
    2. Develop a Multi-Layered Fraud Detection Strategy:
      AI alone won’t do the trick. A strong defense blends AI with other security measures, like encryption and multi-factor authentication. Think of it as layering up for winter, you’re much better protected.
    3. Implement Scalable & Compatible Tools:
      Choose tools that can grow with your business. Cloud-based systems, for example, allow real-time data sharing and smoother AI integration, no matter how large the transaction volume gets.
    4. Prioritize Ethical Data Usage:
      AI is powerful. However, banks themselves must ensure customer data is handled ethically and complies with privacy regulations. Trust is the foundation of any fraud prevention strategy.
    5. Monitor, Update, and Simulate Regularly:
      Fraudsters don’t stand still, and neither should your systems. Regularly retrain models with fresh data and simulate real-life fraud scenarios to stay one step ahead.

    Wrapping Up:

    Fraud in banking is a moving target, but AI-powered solutions give banks the tools to fight back smarter and faster. These systems don’t just detect fraud, they transform how banks approach security, all while improving the customer experience.

    At Ori, we’re all about helping banks stay ahead of the curve. Our Enterprise-grade Gen-AI agents are designed to fit seamlessly into your systems, delivering real-time fraud detection without slowing you down.

    Book a rdemo with our experts today and let’s make fraud prevention along with improved customer experience your competitive edge.

    The RBI recorded a jaw-dropping 166% rise in fraud cases during the financial year 2023-24? It’s a wake-up call for the banking industry. Fraudsters are finding more ways to exploit digital vulnerabilities, and the risk has never been higher.

    That’s where Generative AI, and Machine Learning (ML) step in. In this blog, we’ll break down why conventional fraud detection methods are struggling, how AI-powered systems tackle these challenges, and the steps banks and financial institutions can take to adopt them effectively.

    Challenges in Traditional Approaches to Fraud Detection

    1. High Costs & Labor-Intensive Processes:

    Traditional fraud detection systems still rely heavily on manual work. Endless hours of combing through massive datasets trying to spot one red flag among millions of transactions. It’s resource-consuming and error-prone.

    Even a single missed anomaly can snowball into millions in losses. This method isn’t just slow, it’s risky.

    2. Lack of Evolution:

    Fraud is evolving faster than ever and the fraudsters usually stay one step ahead of the banks and law. This leaves banks exposed to threats they don’t even know exist yet.

    3. Difficulty in Handling Complex Cases:

    Some fraud cases are subtle. Tiny behavioral shifts, disguised anomalies, or minor inconsistencies. Conventional tools either miss these threats entirely or overcompensate with a flood of false positives.

    Picture this: A customer’s card gets blocked after a legitimate overseas transaction because the system flagged it as fraud. Not only is it frustrating for the customer, but it also creates unnecessary work for fraud teams.

    Things to Take Care of Before Using AI for Fraud Detection

    Implementing AI for fraud detection is not a plug-and-play solution. To maximize its potential, banks must carefully consider the following foundational aspects in improving the quality of training data:

    #1 Training the Models:

    AI isn’t magic. It’s only as good as the data you feed it. That’s why training ML models properly is critical. This can be done in 2 ways:

    • Supervised Learning: Think of this as teaching the AI with labeled data “good” transactions vs. “bad” ones. For instance, if a transaction history shows repeated small payments leading to a big cash-out, the system learns to flag similar patterns in the future.
    • Unsupervised Learning: Here, AI identifies patterns on its own, scanning for anomalies. This approach is a lifesaver when dealing with completely new fraud tactics. Imagine spotting a never-before-seen scam that doesn’t rely on past data, that’s where unsupervised learning shines.

    Combining both methods makes AI adaptable and sharp against both known and emerging fraud schemes.

    #2 Feature Engineering:

    The secret sauce of AI lies in picking the right data points. Feature engineering focuses on refining raw data to help models detect fraud faster and more accurately.

    Let’s say a system monitors things like transaction size and odd login times. By zooming in on these details, AI gets better at separating suspicious activities from harmless ones.

    #3 Quality & Diversity of Training Data:

    Garbage in, garbage out. If the training data is flawed, the AI won’t perform. Accuracy improves when the data is clean, diverse, and representative of real-world scenarios.

    For instance, fraud patterns in rural areas might differ from urban ones. A fraud detection model that includes region-specific data, like phishing schemes targeting small towns, can better address global threats.

    How Exactly Are Banks Using AI for Fraud Detection?

    Real-Time Behavior Analysis:

    AI-powered systems are the best when it comes to spotting fraud as it happens. They monitor customer behavior, analyzing patterns in transactions, logins, and app usage. Any unusual deviation? The system flags it instantly.

    For instance, if a customer who typically spends 15,000 monthly on his credit card, suddenly starts spending 40,000 the system raises a red flag. Why does this matter? Because fraud, especially card or account takeovers, escalates fast. Catching it early can save banks, and customers a lot of pain.

    Spotting Variations in Usage Patterns:

    Fraudsters often keep their schemes subtle to stay under the radar. That’s where AI’s attention to detail comes into play. It digs into the metadata device info, transaction timing, and login details, and uncovers patterns humans might miss.

    Automated Fraud Reporting & Reduced Human Reviews:

    Manual fraud checks are slow, stressful, and prone to mistakes. AI flips the script by automating tasks like generating Suspicious Activity Reports. It combs through millions of transactions and flags potential fraud in seconds.

    Machine Learning for Advanced Fraud Detection:

    ML doesn’t just react, it learns. It adapts to new scams by continuously analyzing data. Whether it’s fake loan applications or fraudulent chargebacks, ML algorithms detect inconsistencies faster than traditional systems.

    Take for example credit card fraud: A fraudster might tweak their approach to avoid detection, but ML keeps learning from past cases. If a pattern emerges like transactions that don’t match the user’s spending habits, the system flags it before things spiral.

    What’s the Impact of AI-Powered Fraud Detection in Enterprises?

    AI-driven fraud detection delivers significant business benefits, which include:

    1. Integration of Diverse Data Sources: AI doesn’t work in silos, it connects the dots. It pulls together data from transactions, customer profiles, and even market trends to give banks a 360-degree view of potential risks.
    2. Predictive Analytics for Risk Assessment: AI doesn’t just react, it predicts. By analyzing historical trends and behaviors, AI systems can flag risks before they even materialize.
    3. Minimized False Positives: One of the biggest headaches in fraud detection? False positives. They frustrate customers and waste resources. AI reduces these dramatically by learning to distinguish between real threats and harmless anomalies.

      This means fewer angry customers calling to unblock their cards and more time for fraud teams to tackle real issues.
    4. Regulatory Compliance & Scalability: AI makes staying compliant a whole lot easier. It automates fraud reporting, ensuring regulatory standards are met without drowning teams in paperwork.

      Plus, AI scales effortlessly. As transaction volumes grow or scams become more sophisticated, these systems adapt without breaking a sweat.

    How to Create an AI & ML-Powered Fraud Detection Strategy

    With an increased use of AI in online fraud, the banking industry needs to quickly adopt an AI-backed defense system. Here’s a step-by-step roadmap of how they can do so:

    An image showing a practical roadmap for adopting Gen-AI powered fraud detection system in BFSI.
    1. Build a Cross-Functional Fraud Management Team:
      Fraud isn’t just an IT problem. It’s a business problem. That’s why banks need teams that combine expertise from IT, compliance, legal, operations, and data science. Together, they can build a system that covers all angles.
    2. Develop a Multi-Layered Fraud Detection Strategy:
      AI alone won’t do the trick. A strong defense blends AI with other security measures, like encryption and multi-factor authentication. Think of it as layering up for winter, you’re much better protected.
    3. Implement Scalable & Compatible Tools:
      Choose tools that can grow with your business. Cloud-based systems, for example, allow real-time data sharing and smoother AI integration, no matter how large the transaction volume gets.
    4. Prioritize Ethical Data Usage:
      AI is powerful. However, banks themselves must ensure customer data is handled ethically and complies with privacy regulations. Trust is the foundation of any fraud prevention strategy.
    5. Monitor, Update, and Simulate Regularly:
      Fraudsters don’t stand still, and neither should your systems. Regularly retrain models with fresh data and simulate real-life fraud scenarios to stay one step ahead.

    Wrapping Up:

    Fraud in banking is a moving target, but AI-powered solutions give banks the tools to fight back smarter and faster. These systems don’t just detect fraud, they transform how banks approach security, all while improving the customer experience.

    At Ori, we’re all about helping banks stay ahead of the curve. Our Enterprise-grade Gen-AI agents are designed to fit seamlessly into your systems, delivering real-time fraud detection without slowing you down.

    Book a rdemo with our experts today and let’s make fraud prevention along with improved customer experience your competitive edge.