Education First (EF), a global leader in language and cultural education, faced challenges managing high volumes of multilingual student inquiries, leading to missed opportunities and inefficient resource allocation. By partnering with ORI to deploy an AI-powered chatbot, EF automated lead qualification using the “3 D” criteria (Destination, Duration, Date) across 30+ languages, prioritizing French and Italian.
The results were transformative: a 3X increase in lead conversion, 96% positive customer sentiment, and 25% of traffic converted into qualified leads. This solution streamlined EF’s enrollment process, empowered agents to focus on high-value prospects, and significantly boosted ROI.
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