In the competitive telecom industry, customer retention is critical. ORI implemented a Gen AI-powered voice bot for Vodafone Idea (Vi), revolutionizing how they engage with customers considering mobile number portability (MNP). By deploying real-time, AI-driven, personalized interactions, ORI’s solution increased Vi’s customer retention by 1.75X and improved lifetime value.
This case study explores how ORI’s innovative approach addressed key telecom challenges, reduced costs, and ensured effective customer engagement at scale.