55% increase in Bucket-X EMI
How a leading Indian fintech company increased Bucket-X EMI collections by 55% using GenAI Voice AI
Customer overview
Bajaj Finserv is one of India’s largest non-banking financial companies (NBFCs), serving millions of customers across consumer loans, credit, SME finance, and insurance.
Bajaj Finserv is one of India’s largest non-banking financial companies (NBFCs), serving millions of customers across consumer loans, credit, SME finance, and insurance. Bajaj Finserv.
Bajaj Finserv is one of India’s largest non-banking financial companies.
BFSI / NBFC
Bucket-X (early-stage)
Enterprise
GenAI-powered outbound
page
- Existing rule-based bot delivered scripted reminders only
- Unable to handle borrower objections or negotiate repayment commitments
- Bucket-X collection rates limited to 18–21%
- Multilingual, LLM-powered collections voicebot
- Fine-tuned on Bucket-X scenarios and borrower interaction history
- Context-aware conversations with objection handling and negotiation
- Scaled outreach to 200,000+ borrowers per month
- 31% collection rate in Bucket-X accounts
- ~55% uplift vs rule-based bot
- 75%+ calls completed successfully
- 92% accurate dispositioning
Why It Worked
The GenAI voicebot combined multilingual conversations with contextual rebuttals and bucket-specific engagement strategies, enabling more effective repayment commitments at scale.
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