An Exclusive Interview with Maaz Ansari, Co-Founder of Oriserve (Ori), a next-gen Generative AI platform
Maaz Ansari, Co-Founder of Oriserve (Ori), is at the forefront of redefining enterprise communication with a next-gen Generative AI platform.
In this interview, he shares Ori’s journey, its mission to transform customer engagement, and how AI-driven innovation is bridging the gap between technology and human-like interactions to empower businesses across industries.
Can you tell us about your journey and what inspired you to co-found Oriserve (Ori)?
Maaz Ansari: My journey has always revolved around building things that genuinely matter, products that make businesses more customer-centric, resilient, and future-ready.
Coming from a background in data science and product leadership, I saw first-hand how fragmented, impersonal, and inefficient most customer engagement still was, especially in highly regulated, competitive sectors like BFSI and telecom.
It wasn’t just a technology gap; it was an empathy gap. We founded ORI to close that gap: to reinvent how enterprises drive revenue and retention with AI that feels as natural, insightful, and trustworthy as your best human agent, but operates with the precision and scale modern business demands.
The spark was realizing just how much potential was untapped in every customer conversation, and how the right AI could turn those moments into measurable business impact.
Could you explain what Ori does and how its conversational AI solutions are transforming customer engagement?
Maaz Ansari: ORI is more than a platform, it’s a revenue engine for leading BFSI and telecom businesses. Our purpose-built GenAI and Voice AI tech automate revenue operations across lead qualification, collections, renewals, and upsell, at the scale and compliance required by banks, insurers, NBFCs, and telcos.
Unlike generic voice AI tools, ORI’s multilingual voice agents and speech analytics are tailored for regulated workflows and real-time insights.
For example, our solution drives up to 30% cost reduction and up to 15% better collections, while improving NPS and customer loyalty by making every interaction fast, hyper-personal, and regulatory-compliant.
It’s not about replacing humans; it’s about empowering teams to focus on high-value work while AI handles the rest, 24/7, across every touchpoint.
How does Ori differentiate itself from other AI-based engagement platforms?
Maaz Ansari: At ORI, we aren’t just another automation vendor, we’re trusted by BFSI leaders precisely because our conversational AI is built for human-centric, high-stakes CX.
While competitors promise “AI automation,” we deliver measurable ROI by aligning every touchpoint with regulatory needs, multilingual support, and domain-tuned empathy.
Our proprietary algorithm stack goes beyond intent-matching to infuse every conversation with context awareness and emotional intelligence.
We also stand out through our unmatched production-readiness: 90% pilot-to-deployment success, whereas most AI pilots fail to scale, thanks to continuous learning, flexible integrations (web, mobile, IoT, contact center, CRM), and full stack observability.
Our agents handle 1.2b+ conversations, support 50+ languages, and refine their performance in real time, turning compliance, accuracy, and user trust into a growth engine.
What has been the biggest technological challenge Ori has faced, and how did you overcome it?
Maaz Ansari: Our greatest challenge, and biggest win, has been making truly human-like, compliant voice AI for India’s rich regional language landscape. Handling layered expressions, code-switching, and emotion nuances in regulated BFSI calls wasn’t solved by off-the-shelf LLMs.
We built proprietary models and custom data pipelines to ensure our voice AI not only understands but responds naturally, accurately, and in full compliance with evolving regulations.
This required relentless iteration, partnership with clients, and pushing the limits of speech analytics and continuous learning in live production.
How have partnerships and collaborations shaped Ori’s growth journey?
Maaz Ansari: Openness to collaboration is at the heart of ORI. We grew by listening closely to BFSI, telecom, and enterprise leaders, and co-creating solutions that tackle industry-specific pain points.
Our partnerships with marquee brands like Bajaj, Vi, and Maruti Suzuki did more than expand our reach; they kept us honest to the pace, rigor, and outcomes these sectors demand.
For instance, through these collaborations, clients have seen more than 18% increase in collections efficiency and crores in operational savings. Our partner ecosystem extends to BPOs, system integrators, and tech alliances, ensuring we stay ahead on compliance, feature roadmaps, and go-to-market innovation.
Where do you see Ori in the next five years, both in India and globally?
Maaz Ansari: In five years, the ORI platform won’t just be present across India’s BFSI, telecom, and emerging enterprise sectors, it’ll be synonymous with production-grade AI customer engagement globally. With teams already on the ground in several locations, we’re scaling to deliver localized compliance, language, and cultural empathy everywhere.
Our aim is to make ORI the go-to copilot for growth, cost-efficiency, and regulatory trust in every high-stakes industry worldwide, not just BFSI.
What advice would you give to young entrepreneurs seeking to build impact-driven tech startups?
Maaz Ansari: Start deep, not wide. Find the one industry pain point where your technology can make an unmissable difference, and prove it through results, not hype. Don’t fear regulated or “tough” sectors; that’s where trust, learning, and real business value are built.
Listen fiercely to your users, iterate relentlessly, and build for outcomes, not vanity metrics. Collaboration and resilience matter more than lone genius, embrace both. And above all, know that genuine impact takes patience, grit, and the humility to keep learning as your startup grows.
From vision to execution, Maaz Ansari’s story reflects Ori’s commitment to shaping the future of generative AI.
His insights reveal not only the potential of AI in driving business transformation but also the determination behind Ori’s growth.
As enterprises embrace intelligent automation, Ori stands as a pioneering force, led by Maaz’s forward-looking leadership.
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