On the potential of the Internet, Anthony Rutkowski, “a de facto global spokesman for all things cyberspace,” told the Washington Post in February 1996, “These technologies are going to profoundly affect the way we perceive…
Conversational commerce has the potential to accelerate the growth of your brand while improving customer experience. It is critical to understand the capabilities and avoid some of the mistakes while deploying Gen-AI Agents. Mistake #1:…
The evolution of conversational AI and messaging channels has revolutionized the way brands communicate with their customers. Meta’s family of apps, i.e., Messenger, WhatsApp & Instagram, provide a massive opportunity for brands to create meaningful…
Having more than 1.3 billion monthly and 1 billion daily users, WhatsApp has been operating at a massive scale for quite some time. And the onset of the pandemic itself has taken its game to…
Use instant, persistent and relevant conversations as a lever for Lead generation, here’s how! Lead generation is the key motive of business and marketing activities, without which the base of business activities is lost. Different…
Artificial intelligence is no longer a futuristic technology; it is already influencing our daily lives. Since the dawn of computing, scientists have aimed to construct robots that can think, reason, and learn as well as…
We could have never predicted where we would land in the Global Pandemic but there is a brighter side to it. The year 2020 led to more digitization than the last whole decade. Small and…
An IVR system is extremely frustrating, lacks empathy, and is devoid of engagement. Hence, chatbots were introduced to redefine customer support in the last decade. Since then, it has been some time now that these…
Buying journey has changed because buyers are more tech-savvy, more empowered, and expect personal experiences at every touchpoint. It is increasingly challenging to reach decision-makers at the right time and engage them across multiple decision-making…
Customer experience is now at the center of modern business strategies. Such a customer-centric approach is growing in our times due to massive competition and options available to consumers. But how do brands create a…